WPP Acquires Perth-Based Digital Creative Agency Meerkats

WPP Acquires Perth-Based Digital Creative Agency Meerkats
SHARE
THIS



WPP AUNZ has acquired leading WA digital and creative business solutions company Meerkats, as part of the company’s strategy to boost client capabilities announced earlier this year.

As part of the agreement Meerkats will merge with Wunderman Thompson in WA, building the brand’s Perth capability to more than 50 employees and creating a specific Experience & Innovation Practice. As a result, Wunderman Thompson Perth will now offer the full suite of brand and organisational strategy, consulting, innovation and technology capabilities underpinned by creativity; further strengthening the WPP AUNZ Perth Campus.

L-R in photo: Doni Savvides, partner, Melanie Wiese, chief strategy officer,
Martin Beecroft, chief innovation officer, Gavin Bain, managing partner

WPP AUNZ CEO Jens Monsees said: “With an impressive roster of clients, and a platform of transformational strategy, EX/CX and technology-led innovation, Meerkats brings experience, skills and growth opportunities to our WA business. While our clients face increasing challenges to engage with their audiences in the current environment, this acquisition will allow us to provide even stronger capability to the Perth market.”

The merged Wunderman Thompson and Meerkats team will operate under the Wunderman Thompson brand from its Subiaco office. Its leadership team will comprise former Meerkats CEO Gavin Bain as Wunderman Thompson Perth Managing Partner, Doni Savvides as Partner, Martin Beecroft as Chief Innovation Officer, and Melanie Wiese as Chief Strategy Officer, Perth.

Bain said: “The Meerkats business model has evolved in recent years in line with our clients changing needs. We feel that the fresh Wunderman Thompson creative innovation approach is the perfect fit for our expanded strategic offering alongside WPP AUNZ’s focus on providing new offerings. We’re confident that our combined strengths will build something truly unique in this market and offer great opportunities for our people.”

Savvides added: “Gavin and his team share Wunderman Thompson’s ambition and passion to help our clients succeed and we’re delighted to be joining forces to bring that potential to life. Adding their skillset and capabilities to our already strong brand adds significant firepower to what we can deliver to our clients and to building a truly world class Wunderman Thompson offering in Western Australia. I am excited about what the future holds.

Please login with linkedin to comment

Meerkats WPPAUNZ

Latest News

Frameplay Announces Integration With Magnite For In-Game Advertising
  • Media

Frameplay Announces Integration With Magnite For In-Game Advertising

Frameplay today announced its first global integration with Magnite to provide advertisers with the ability to buy intrinsic in-game advertising programmatically. The combination of Frameplay’s software developed for in-game advertising and Magnite’s scale and experience in programmatic technology across any format and screen provides advertisers with greater access to engaged audiences. Current RTB programmatic capabilities […]

Shop and AI. e-commerce concept.
  • Technology

E-commerce Advertising Market Hits $83 Billion

Advertising spend on e-commerce platforms is set to rise sharply this year despite the global recession, reaching a total of $US58.5bn ($83bn). Advertising investment across e-commerce sites such as Amazon, Tmall and Rakuten, omnichannel retailers such as Walmart and Carrefour, and social commerce on platforms such as Pinduoduo and TikTok is set to increase 18.3 […]

Former ABC Journo Emma Alberici Joins Comparison Site Compare The Market
  • Marketing

Former ABC Journo Emma Alberici Joins Comparison Site Compare The Market

Online insurance comparison website, Compare the Market Australia has appointed Emma Alberici as Chief Strategy, Government Relations and Communications Officer. Previously,  Alberici was chief economics correspondent at the ABC, one of many senior positions she held during her 18 years with the organisation. Before this, she was a senior journalist at the Nine Network, where […]

VA Media Launches New Service To Help YouTube Publishers Better Monetise Content
  • Technology

VA Media Launches New Service To Help YouTube Publishers Better Monetise Content

VA Media has announced the launch of new YouTube content ID service for producers, production companies and film & television distributors. VA Media owns and manages some of the world’s largest movie and TV-based YouTube channels, including Movie Central– which boasts an impressive 20M views monthly. The newly announced fee-based service is designed to enable […]