B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Women’s Aid Campaign Goes Viral For Linking The World Cup To A Surge In Domestic Violence
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Women’s Aid Campaign Goes Viral For Linking The World Cup To A Surge In Domestic Violence
CampaignsMedia

Women’s Aid Campaign Goes Viral For Linking The World Cup To A Surge In Domestic Violence

Mary Madigan
Published on: 5th December 2022 at 10:23 AM
Mary Madigan
Share
2 Min Read
SHARE

TikTok’s Millie Henderson has gone viral on Linkedin for sharing a campaign highlighting the rise in domestic cases in the UK when the soccer is on.

The FIFA World Cup is currently eclipsing the news cycle, with everyone excitedly barracking for their teams, but Henderson pointed out that our obsession with sports does come at a cost.

While soccer clearly isn’t responsible for causing domestic violence, there is no denying that numbers do surge when there’s a big soccer tournament on.

Henderson wrote on Linkedin: “Women’s Aid collaborated with Corbin Shaw to highlight the rise in domestic abuse cases when the football is on.

“When England loses a World Cup game, incidents of domestic violence increase by 38 per cent and (even more shockingly) by 26 per cent when they win.

“Domestic abuse will affect 1 in 4 women in the UK, as well as 1 in 6 men. This leads to an average of 2 women a week being murdered in the UK due to domestic abuse.

“If you or someone you know is being domestically abused, please speak up. You could potentially save a life.”

The post has since been liked over 10,000 times and has started an important conversation online.

Perhaps, the biggest takeaway is the power that Linkedin has and that by sharing campaigns that matter, we can all help get some really important messages out there.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: TikTok, women's aid
Share
By Mary Madigan
Follow:
Mary Madigan began her career working for ex-Vogue editor and chief Kirstie Clements and has since done everything from PR to tutoring at The University Of Notre Dame. Mary Madigan was a journalist at B&T until 2022.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?