It’s fair to say that options are limited for advertisers at the moment.
Live sport is a distant memory, movie cinemas are shut down and with everyone being encouraged to stay inside, outdoor advertising is all but redundant.
But some are still finding creative ways to get their content in front of the eyeballs of the masses.
It is movie studios – many of who have had to delay the release of their big titles – that are leading the charge.
These studios are now offering custom Zoom backgrounds as a way to connect with viewers as they go about their daily video calls.
The Twitter account for Top Gun, which is due to release the long-awaited sequel Top Gun: Maverick this year, shared a host of different backgrounds earlier this week.
— Top Gun (@TopGunMovie) March 27, 2020
Another highly-anticipated new title, Paramount’s The Spongebob Movie: Sponge on the Run is also using Zoom as a way to keep viewers engaged, as a postponed release looms.
— The SpongeBob Movie: Sponge On The Run (@SpongeBobMovie) March 30, 2020
Pixar has also shared a host of different backgrounds, allowing video conference callers to relive some of their favourite animated titles.
To your favorite Pixar locations…and beyond! Let the fun begin with these rootin’, tootin’ video call backgrounds! pic.twitter.com/xidQ5thBn4
— Pixar (@Pixar) March 30, 2020