With hundreds of entries every year, everyone wants to know: how do you win big at the B&T Awards, in partnership with YouTube?
We’ve gleaned the wisdom of M&C Saatchi’s Creative Director Brendan Donnelly, and heard from our very own and very serious editors at B&T.
Now our FOC cheat sheet to the industry continues with Rapthi Thanapalasingam, Head of Mass Brands and Sponsorships at Suncorp Group for AAMI, GIO and Suncorp Insurance.
The Suncorp Group has been building sustainable brands and helping its customers prosper for over a century, helmed by a focus on “building futures and protecting what matters”. And with nine brands and powerful customer relationships, Suncorp is a modern day master of the insurance industry.
So it was with little surprise that last year, Suncorp Group took home three glorious B&T Awards to add to the mantle, including Marketing Team of the Year. Their inventive AAMI Rest Towns campaign was also named Best Radio/Audio Campaign and Best Regional Media Campaign.
Check out the thrice winning advice from team leader Thanapalasingam:
Feeling inspired? Get started on your entries for the B&T Awards in partnership by YouTube HERE. For all other information on this year’s awards, head straight HERE.
Other key dates for the diary include:
- Entries close: Monday 18th July 2022 (5pm AEST)
- Late entries close: Monday 25th July 2022 (5pm AEST)
- Finalists announced: Thursday 8th September 2022
- Live-judging day: Wednesday 21st September 2022
- Awards night: Friday 4th November 2022 – Hordern Pavilion, Sydney
