As marketers plan for 2025, the role of brand experiences to drive engagement has never been more important. The surge in hyperconnectivity is both exciting and overwhelming, and brands must navigate how to attract and build meaningful relationships with customers and encourage loyalty. Consumers are interacting with brands and media channels at an increasingly rapid pace—often dictated by algorithms that are beyond the control of the audience. Brands are left having to adjust their strategies and reformat content into bite-size and easy-to-digest messaging that will capture attention and resonate.
So where do you plan to show up in 2025 and which channels will deliver the best cut-through?
While digital platforms will continue to dominate, the most successful campaigns of 2025 will extend beyond the screen. Physical experiences have always played a critical role in building brand awareness, encouraging word-of-mouth, and driving loyalty. Done effectively, they can bridge the gap between online and offline.
“Consumers increasingly want real-world interactions that cut through digital noise and build lasting emotional connections. Physical activations not only compliment broader marketing strategies but also amplify their impact, driving deeper engagement and measurable results. Brands should leverage storytelling, personalisation, and connection to stand out,” Lisa Cachia, general manager marketing at DisplayWise said.
“An over-reliance on online channels – especially in the face of rising digital fatigue – can make campaigns feel impersonal. On the other hand, physical experiences engage audiences directly and encourage them to participate in the activation. Whether it’s a retail pop-up, exhibition stand or outdoor activation, these spaces can provide experiences that amplify campaign effectiveness. At DisplayWise, we pride ourselves on creating touchpoints and experiences that engage and excite consumers,” Cachia added.
Consider less conventional channels such as outdoor pop-ups, PR stunts or sponsorships to create moments of surprise that cut through traditional media clutter. Offering something unique and immersive that can be part of these experiences – such as a hands-on demo or a viral-worthy moment – will help your brand resonate long after the campaign ends.
“A great example is our recent collaboration with Sephora for Rare Beauty, where we delivered a bespoke Gift-With-Purchase Cart. This activation captured the essence of personalisation by offering beautifully curated monogrammed gifts, from cosmetics cases to branded caps. Not only did it amplify the Rare Beauty brand story, but it also created memorable, shareable moments that could endure after the campaign ended”.
Make it measurable
Integrate your physical experience with digital initiatives to measure engagement and ROI. Consider digital tools to provide real-time insights, for example using QR codes, gamification, or online promotions. Leveraging these tools can help provide detailed analytics on traffic, conversions, and sentiment, demonstrating activation impact and providing actionable data for future campaigns.
Timing is everything
Successful campaigns require effective planning – a five-to-six-month lead time is ideal to ensure optimal results. This allows for ideas, strategy, and collaboration, ensuring that your physical activations align with broader campaign goals and create a cohesive brand experience across all channels.
Ready to elevate your brand experiences in 2025? Visit displaywise.com.au to explore our custom solutions and bring your boldest ideas to life.
