Western Australia’s first dedicated social influencer marketing agency will launch next week to service the state’s new and rapidly growing digital industry.

The Influencer Agency – TIA – brings strategy, accountability and measurement to influencer marketing for WA brands using WA influencers.

TIA will also assist influencers wanting to grow their brand by developing new opportunities and manage offers so they can focus on doing what they love – creating quality content and engage with their followers.

TIA has been created by communications strategist Nicole Moody, who also owns award winning PR agency, Hunter Communications.

“Hunter clients were telling us they understood the power of influencer marketing but were not sure how to incorporate it into their strategic marketing and communications or how to find influencers who were aligned and loyal to their brand. On the flip side, influencers we were dealing with said they wanted to monetize their craft as they knew their targeted consumer reach provides value to businesses,” Moody said.

“I believed the effective execution of an influencer marketing campaign required a dedicated and specialist business rather than an add-on to an agency’s offering.

“The value TIA brings to clients is that we map out their social strategy by understanding their business objective, match them with the right influencers and measure the campaign return on their investment. The formula is map, match and measure.

“Influencer marketing is fast becoming a core element of businesses overall marketing and communications mix.

“Influencers have previously been thought of as a bolt-on by many brands, rather than a key part of their overall marketing platform. Today, clever brands are ensuring influencer marketing is a core platform in their strategic communications plans.”