Agency ECD and star (or, is that villain?) of Married At First Sight, Dean Wells, continues to be ratings gold for Channel Nine after last night’s episode pulled an impressive 1.34 million viewers.
MAFS success came at MKR’s expense, with once again fell under the magic million-mark, pulling 946,000.
MKR is now down 19 per cent on viewer numbers from this time last year when it was pulling 1,166,000.
In an interview with Kyle and Jackie O this morning, Dean – along with “wife” Tracey – revealed the steamy antics that go on behind the scenes of the show.
“We’re not supposed to party, and that’s completely against the rules, but pretty much every night it happens,” Dean said.
“A lot of stuff happens in the hotel rooms that no one really knows about… 20 extrovert nymphomaniacs in a hotel together – I think that was a bad idea.”
However, Dean admitted that he hadn’t had an affair with another contestant on the show, Davina Rankin but told the radio hosts that “a lot of people are hating me. I did what I did so I take responsibility … I don’t blame people for having those opinions of me at the moment”.
Meanwhile, in less salacious TV viewer numbers, Seven again won Wednesday with 35.1 per cent audience share. Nine pulled 31.1 per cent, the ABC pipped Ten 14 per cent to 13.3 per cent, with SBS on 6.4 per cent.
For Ten, neither of its big guns could break the half-a-million mark with I’m A Celebrity…Get Me Out Of Here! managing only 496,000 and The Project pulling 488,000.
The ABC’s night went thus: ABC News (675,000), Shaun Micallef’s Mad As Hell (575,000), Hard Quiz (550,000), 7:30 (509,000), Squinters (319,000), Adam Hills: The Last Leg (201,000) and Think Tank (159,000).
Great Continental Railways was SBS’ best with 261,000.
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]