B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Wednesday TV Ratings Wrap: Seven Records Lowest-ever Audience For Melbourne Cup
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Wednesday TV Ratings Wrap: Seven Records Lowest-ever Audience For Melbourne Cup
MediaTV Ratings

Wednesday TV Ratings Wrap: Seven Records Lowest-ever Audience For Melbourne Cup

Staff Writers
Published on: 8th November 2017 at 11:38 AM
Staff Writers
Share
2 Min Read
SHARE

Rekindling brought heartache to many punters who put their money on the favourites at the Melbourne Cup, and the race that stops the nation would’ve had Seven’s executives smiling only a little. 

Almost 1.8 million viewers tuned in to Seven’s coverage of the Melbourne Cup yesterday,  according to OzTAM’s five-city metro figures.

Unsurprisingly, Melbourne had the most viewers with 849,000, followed by Sydney (377,000), Brisbane (255,000), Perth (202,000) and Adelaide (114,000). 

The overall figure excludes regional viewers, as well as those who watched Rekindling seal victory from their office or at the local watering hole.

The 1.8 million also doesn’t factor in the streamers, with Seven clocking 350,000 concurrent streams on 7Live – up 22 per cent on 2016, and making it the biggest streaming event of the year so far. 

However, Seven’s streaming success seemingly had an impact on TV broadcast figures, with this year’s Melbourne Cup recording the lowest-ever audience.

Promos for The Good Doctor during the Melbourne Cup coverage helped the Seven show win the primetime slot with 1.19 million viewers, and finish streaks ahead of Nine’s The Big Bang Theory and the ABC’s Keeping Australia Safe. 

Seven’s new show, Instant Hotel, also tasted success, winning its slot with just 695,000 viewers against Nine’s Family Food Fight, the ABC’s 7.30 and Jamie’s Quick and Easy Food on Ten. 

As a result, the Seven network finished on top overall with 32.8 per cent market share, followed by Nine (26.4 per cent), Ten (17.4 per cent), the ABC (15.4 per cent) and SBS (8.1 per cent).

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.
  • Next TV Ratings (29/01/2018) Sunday TV Ratings Wrap: Lisa Wilkinson Helps The Sunday Project To Biggest Ever Audience
  • Previous TV Ratings (27/10/2017) Thursday TV Ratings Wrap-up: The Bachelorette Finale Gifts Ten Its Top Night For 2017

No related posts.

TAGGED: Melbourne Cup, OzTam, Seven, TV Ratings
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?