Bayer has appointed creative-led PR agency We Are Different to lead its PR, social and influencer work for Berocca in Australia and New Zealand following a competitive pitch process.
“Different really did stand out – impressing us with their understanding of our brand and what was needed to push it forward,” said Bayer Consumer Health Australia marketing manager for energy Sonya King. “We’re delighted to be working with the team to produce fully integrated PR work that will help elevate our brand.”
“Berocca is an iconic brand – one that many of us would already recognise,” We Are Different founder and director Stuart Terry said. “Our aim is to drive further growth by unlocking the brand’s unique point of difference and using this to develop ideas and content that will help users reconsider and purchase Berocca again and again. We couldn’t be more delighted by the partnership.”
Different launched in June 2019, positioning itself as a David is a sea of PR agency goliaths. In less than a year the agency has experienced significant growth with a retained client list including Snapchat, The Black Dog Institute, Turtle Beach, Acast and Synergy Group.
“We’re seeing a huge appetite from brands and clients to do things differently,” Terry added. “As we grow, we remain committed to our new and existing clients – those that trust us to drive change and make a real difference to their business. It’s an exciting time for the agency, our staff and our awesome client partners.”
