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Reading: Wavemaker Promotes Matt Hofmeyer To Adelaide MD As Royce Zygarlicki Exits
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B&T > Advertising > Wavemaker Promotes Matt Hofmeyer To Adelaide MD As Royce Zygarlicki Exits
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Wavemaker Promotes Matt Hofmeyer To Adelaide MD As Royce Zygarlicki Exits

Andrea Sophocleous
Published on: 31st January 2018 at 10:03 AM
Andrea Sophocleous
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GroupM’s Wavemaker has announced Adelaide managing director Royce Zygarlicki will leave the agency to return to his hometown of Melbourne after seven years.

Zygarlicki has chosen to return to Melbourne for family reasons and will depart the agency in February following a smooth transition.

Upon his return, he will join News Corp Australia team in Melbourne as general manager of sales for its subsidiary The Herald and Weekly Times.

Royce Zygarlicki
Royce Zygarlicki

Matt Hofmeyer (pictured above), currently general manager of Wavemaker Adelaide, will replace Zygarlicki in the MD role.

Hofmeyer has been with Wavemaker Adelaide (formerly MEC) for 12 years and has worked with many of the agency’s largest clients, including Mitsubishi and the South Australian government.

For the past seven years, he has been the lead on the South Australian government account, having played a key role in the account’s retention in 2015 and 2013.

Wavemaker Australia CEO Peter Vogel said: “Royce has been instrumental in the agency’s success in Adelaide and the enviable strength of its client relationships.

“He recently oversaw the smooth transition in Adelaide of MEC to Wavemaker, and we thank him for his passion, hard work and commitment over the years.

“I couldn’t think of a better person than Matt to replace him. As one of our longest-standing employees in the Adelaide market, Matt has the experience, ambition and deep understanding of our clients’ business needs to lead Wavemaker Adelaide to greater heights.”

Commenting on his promotion, Hofmeyer said: “Wavemaker is passionate about partnering with clients to deliver growth and future success for them, and I’m excited to be leading the dedicated and talented Wavemaker Adelaide team.”

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TAGGED: GroupM, Matt Hofmeyer, wavemaker
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By Andrea Sophocleous
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Andrea Sophocleous is a journalist by training who has turned her skills to brand storytelling. She has a passion for stories well told, across all platforms and at all times. A social creature by nature, she makes a natural PR practitioner – and has the contacts list to prove it. As a journalist, Andrea specialises in covering the media, marketing and advertising industries; business, finance and property; and has also written extensively on technology, health and lifestyle. At a glance: • Sixteen years’ experience as a journalist, sub-editor, editor (print and online), PR consultant and communications specialist. • Specialise in covering the media, marketing and advertising industries, creativity, business, finance, property and lifestyle. • Experience in ghost writing opinion pieces and blogs. • Commissioned by businesses to create content for marketing material, content marketing initiatives, websites, annual reports, awards submissions and case studies. • Extensive experience in running an editorial team, staff management, budgeting, briefing journalists and photographers.

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