B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Wavemaker Melbourne Names Matt Hofmeyer As Client Managing Partner For The L’Oréal Business
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Wavemaker Melbourne Names Matt Hofmeyer As Client Managing Partner For The L’Oréal Business
Media

Wavemaker Melbourne Names Matt Hofmeyer As Client Managing Partner For The L’Oréal Business

Staff Writers
Published on: 23rd January 2023 at 8:17 AM
Staff Writers
Share
3 Min Read
SHARE

Following a period of strong client growth for Wavemaker Melbourne, the agency has strengthened its senior leadership team with the appointment of Matt Hofmeyer (lead image) as client managing partner, responsible for managing the agency’s dedicated L’Oréal Media Team across Australia and New Zealand.

Hofmeyer is replacing Gabriela Stewart who has moved into a newly created role of client managing partner across a number of other Wavemaker clients, including Jetstar, Australia Post, DoorDash, Honda, Tata and IG Markets.

Homeyer is returning to Australia from his current role as Managing Director of Wavemaker Hong Kong. He was previously managing director of Wavemaker Adelaide, where he worked with many of the agency’s largest clients, including Mitsubishi and South Australian Government. 

As part of the Wavemaker Melbourne senior leadership team, Hofmeyer will report to Melbourne managing director Daniel Isaac and Wavemaker ANZ CEO Peter Vogel. He is charged with leading the agency’s relationship and performance on the L’Oréal Australia and New Zealand account.

The expansion of Wavemaker Melbourne’s leadership team follows strong growth in the local market in 2022, including enormous growth in the L’Oréal business and expanding remits on many existing clients.

Isaac said: “It’s an exciting time at Wavemaker Melbourne and we’re delighted to welcome Matt to our team as Gabriela takes on additional responsibility across our growing client base. I’m pleased that we are able to continue to invest in senior resources to help manage our ongoing success and growth in the Melbourne market, and I’m confident that in these two leaders we have the expertise, passion and proven credentials to positively provoke growth for our clients in increasingly challenging times.”

Hofmeyer added: “It’s great to be back in Australia and to be joining the exceptional Wavemaker L’Oréal team, an amazing group of people who are delivering really exciting work and driving brand growth. L’Oréal is a global leader in digital transformation, online beauty experience and e-commerce, and I couldn’t be happier to help shape this next chapter of growth and results for the brand in the Australian market.”

Wavemaker has held the L’Oréal Australia and New Zealand media account for 18 months.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: L’Oreal, Matt Hofmeyer
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?