Wavemaker’s global CEO Toby Jenner (feature image) is challenging the agency’s 7,600 staff across the world to join forces for a global idea generation day to create an initiative that will propel the agency and its clients forward in 2020.

Set to take place on Wavemaker’s official 2^nd birthday (9^thJanuary), The Keep, Growing Challenge will see teams in every Wavemaker office around the world dedicate the day to answering the question, “To Keep, Growing around the world we will …”.

Jenner is calling upon staff to come together and invent, build, borrow, codify or craft an idea that will have a tangible effect on Wavemaker’s business. Designed to fuel growth for their clients and the agency as a whole, the only caveat is that the winning idea can be delivered with a budget of $25,000 and must work in and impact every market.

Toby Jenner said of the initiative: “The Keep, Growing Challenge is designed to build upon the Wavemaker team spirit, furthering our entrepreneurial energy and deliver an amazing idea that will keep our clients and our agency growing. As a global team we will come together on the 9^th January to challenge the norms, push boundaries, think, debate and create. After all, we have some of the smartest and most creative minds in the world working for us, so who better to help devise new and exciting ways to drive our business forward?”

At the end of the challenge, each office will have one winning idea, which will be that market’s submission to the region. From there, regional winners will be submitted into the final global competition, and Wavemaker’s Global ExCo will choose the winner they believe will make the biggest difference to the business and its clients.

The winning team will be invited to present their idea at Wavemaker’s Global Leadership Summit in February. The initiative will start this year and build into a yearly tradition.