Wavemaker Australia has strengthened its digital and precision marketing capabilities with two key promotions, including the creation of a new role with an e-commerce focus.
Jonathan Orchard (featured image) has stepped up from his post as search director into the newly created role of national head of SEM and e-commerce, charged with developing Wavemaker’s SEM product, structuring a national network of SEM resource and shared best practice, and leading e-commerce conversations with clients.
A digital marketing specialist with more than 10 years’ experience in the UK and Australia, Jonathan’s expertise is new technologies, search, customer acquisition and retention. Prior to joining Wavemaker in January 2018, he was Digital Marketing Consultant at Magnifii Digital.
Wavemaker has also promoted Jake Whitten (pictured below) to national head of SEO & CRO, taking on a broader scope from his previous role as SEO & CRO Director.
An expert in search engine optimisation (SEO), conversion rate optimisation (CRO) and analytics, and with a background in web development, Jake previously spent time at MEC London and Manchester before relocating to Brisbane.
Wavemaker’s chief growth & product officer, James Hier said: “Jake and Jonathan are both passionate, committed and resourceful team members and leaders, always focused on maximising results for our clients, and it’s great for all of us that they are taking on new roles and responsibilities.
“Their promotions and the creation of Jonathan’s new role as national head of SEM and e-commerce are an important part of Wavemaker’s commitment to being at the forefront of the shift to precision marketing that many of our clients are making.
“Precision Marketing is all about using digital data signals to find the right audiences and give them better brand experiences.”
Heir added: “It does this by creating the right impact at every step of the purchase journey, making a successful outcome more likely, whether the goal is brand building or sales.
“Our aim remains to harness both magic and logic to make our clients’ campaigns even more successful.”
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]