Wavemaker Australia has strengthened its digital and precision marketing capabilities with two key promotions, including the creation of a new role with an e-commerce focus.

Jonathan Orchard (featured image) has stepped up from his post as search director into the newly created role of national head of SEM and e-commerce, charged with developing Wavemaker’s SEM product, structuring a national network of SEM resource and shared best practice, and leading e-commerce conversations with clients.

A digital marketing specialist with more than 10 years’ experience in the UK and Australia, Jonathan’s expertise is new technologies, search, customer acquisition and retention. Prior to joining Wavemaker in January 2018, he was Digital Marketing Consultant at Magnifii Digital.

Wavemaker has also promoted Jake Whitten (pictured below) to national head of SEO & CRO, taking on a broader scope from his previous role as SEO & CRO Director.

An expert in search engine optimisation (SEO), conversion rate optimisation (CRO) and analytics, and with a background in web development, Jake previously spent time at MEC London and Manchester before relocating to Brisbane.

Wavemaker’s chief growth & product officer, James Hier said: “Jake and Jonathan are both passionate, committed and resourceful team members and leaders, always focused on maximising results for our clients, and it’s great for all of us that they are taking on new roles and responsibilities.

“Their promotions and the creation of Jonathan’s new role as national head of SEM and e-commerce are an important part of Wavemaker’s commitment to being at the forefront of the shift to precision marketing that many of our clients are making.

“Precision Marketing is all about using digital data signals to find the right audiences and give them better brand experiences.”

Heir added: “It does this by creating the right impact at every step of the purchase journey, making a successful outcome more likely, whether the goal is brand building or sales.

“Our aim remains to harness both magic and logic to make our clients’ campaigns even more successful.”