GroupM’s newest media, content and technology agency, Wavemaker Australia, has appointed Karl Vrolyk to the newly created role of talent director.

Vrolyk joins the agency on Monday 16 April from his current position as GroupM’s HR and talent manager, a post he has held since September 2016.

He brings with him to the new role in-depth knowledge of the technical aspects of HR, as well as a keen understanding of GroupM policies and WPP knowledge.

During his time at GroupM, Vrolyk led the group’s prestigious M Grad Programme, facilitated change management and performance training workshops, and led all the operational components of the HR team.

Prior to joining GroupM, he honed his HR skills at a number of companies including Navitas, American Express, Carnival Australia and Avis Budget Group.

Wavemaker Australia CEO Peter Vogel said: “Our culture is paramount to our success and the success of our clients, and that is directly related to our people.

“Having been formed through the merger of MEC and Maxus, Wavemaker Australia is now a much bigger agency so it was necessary to appoint a dedicated talent director.

“With more than a decade’s experience covering operational and HR business partnering roles, Karl is well equipped to take on this important new role in helping us achieve our ambition of being the best place to work in our industry.