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B&T > Advertising > Wavemaker Appoints General Manager For Brisbane
AdvertisingMedia

Wavemaker Appoints General Manager For Brisbane

Andrea Sophocleous
Published on: 15th December 2017 at 9:02 AM
Andrea Sophocleous
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GroupM’s newest media, content and technology agency, Wavemaker, has announced it has appointed Maria Poulton to the newly created role of general manager of its Brisbane office.

Poulton (pictured above, right) was most recently the business and operations director of Mindshare Japan, and has been part of the Mindshare family since 2004, spending nine years in Mindshare Sydney.

In addition, Poulton was vocal in supporting young talent in the industry, launching and co-chairing both NGen and MFA 5+.

Wavemaker Brisbane managing director Jane Sullivan (pictured above, left) said: “Maria is incredibly talented, hard-working and client-focused, and I am excited to welcome her to the team in this important role, particularly during this exciting chapter as we relaunch the business to Wavemaker.

“The past four years have been an incredible journey of growth for WM Brisbane, and our success is testament to an incredible group of passionate and talented people working in true partnership with our clients.”

Commenting on her new role, Poulton said: “I’m thrilled not only to be back in Australia, but to be joining Wavemaker during a period of positive growth.

“The agency has established itself as a key player within the Brisbane media scene, and I’m looking forward to working closely with Jane to help our clients achieve even greater results.”

Wavemaker’s Brisbane-based clients include Domino’s, Allianz Worldwide Partners, Hamilton Island, and Bond University.

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TAGGED: GroupM, wavemaker
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By Andrea Sophocleous
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Andrea Sophocleous is a journalist by training who has turned her skills to brand storytelling. She has a passion for stories well told, across all platforms and at all times. A social creature by nature, she makes a natural PR practitioner – and has the contacts list to prove it. As a journalist, Andrea specialises in covering the media, marketing and advertising industries; business, finance and property; and has also written extensively on technology, health and lifestyle. At a glance: • Sixteen years’ experience as a journalist, sub-editor, editor (print and online), PR consultant and communications specialist. • Specialise in covering the media, marketing and advertising industries, creativity, business, finance, property and lifestyle. • Experience in ghost writing opinion pieces and blogs. • Commissioned by businesses to create content for marketing material, content marketing initiatives, websites, annual reports, awards submissions and case studies. • Extensive experience in running an editorial team, staff management, budgeting, briefing journalists and photographers.

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