Volkswagen Shows Off New Swoon Worthy Features In New Work From DDB Sydney

Volkswagen Shows Off New Swoon Worthy Features In New Work From DDB Sydney
B&T Magazine
Edited by B&T Magazine



Volkswagen is spotlighting that its SUVs are better experienced than explained in a new campaign via DDB Sydney that asks, “Isn’t it time you SUVW?” 

The campaign depicts owners’ reactions to experiencing the range of features of a Volkswagen SUV, such as the T-Roc, T-Cross, and Tiguan Allspace.  

The hero spots, including a 60”, two 30”, and two 15” versions, show a man faced with the pressure of a reverse parallel park in front of his date, a pair dressed as an NFL player and astronaut for a party, a family stuck in traffic, and a man driving his partner who is in labour to the hospital.  

Each has a moment of realisation – they shouldn’t have waited so long to experience a Volkswagen SUV. 

“Don’t kick yourself for not owning a Volkswagen SUV sooner,” the spots reassures. 

The campaign is running across TV, outdoor, digital, social, and owned channels. 




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