Vistar Media To Increase Its Presence In The ANZ Through New Partnerships

Vistar Media To Increase Its Presence In The ANZ Through New Partnerships
B&T Magazine
Edited by B&T Magazine



Vistar Media, the leading global provider of software for digital out-of-home (DOOH), has today announced a significant expansion in the number of screens and potential reach in Australia and New Zealand through its platform on the back of new capabilities to connect with audiences across airports, shopping centres, rails and roads.

The expanded capabilities of Vistar Media in the ANZ market are a result of a series of new partnerships over the past 12 months with billboard and signage operators as well as commercial real estate managers in both markets. This includes oOh! Media, one of the largest out-of-home companies in ANZ, Queensland’s billboard and signage operators Goa Media and Stream Outdoor, Western Sydney LED billboard operator EiMedia, New Zealand-wide digital billboard network operator Mediaworks, and commercial real estate managers Scentre Group and Vicinity Centres.

The new group of outdoor media owners will participate in Vistar’s marketplace for programmatic OOH revenue, alongside BIG Outdoor, Civic Outdoor, Go Media, JCDecaux (via VIOOH), Jolt, Lumo, Motio, QMS Media, Tonic Media Network, and Val Morgan Outdoor.

Together, the new partnerships have contributed to increasing Vistar Media’s access to out of home digital inventory in the Australia and New Zealand markets by 31% in the last 12 months from approximately 10,900 screens to over 14,300 today, increasing its potential reach across both countries to 66 million.

Ben Baker, Vistar Media’s managing director for APAC, said: “We’re thrilled to bring an increasing number of signage partners to our marketplace for Programmatic DOOH. For media buyers, accessing a higher number of digital screens in the ANZ market through a one-stop shop provides a huge upgrade in terms of flexibility, operational efficiencies, reach and the ability to target all their key audiences in the right places at the right times.

“For signage operators, many of whom have been converting to digital in the past couple of years, our marketplace acts as a guarantee for digital revenue, since our platform can automatically auction all the inventory they have not sold directly,” he added.

Vistar Media provides a demand-side platform (DSP) for media buyers to manage data-driven programmatic advertising campaigns and a supply-side platform (SSP) to connect signage operators to digital revenue.

In 2021, Vistar Media transacted 293 campaigns from 179 individual advertisers across Australia and New Zealand, up from 43 campaigns and 37 advertisers the year before.




Please login with linkedin to comment

Vistar Media

Latest News

Avenue C Nabs Paula Lopes From KINESSO
  • Marketing

Avenue C Nabs Paula Lopes From KINESSO

Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).

oOh!Media Fuses People & Performance At National Annual Revenue & Growth Conference
  • Advertising

oOh!Media Fuses People & Performance At National Annual Revenue & Growth Conference

oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]

Free TV Welcomes Government’s Prominence & Anti-Siphoning Framework
  • Media

Free TV Welcomes Government’s Prominence & Anti-Siphoning Framework

Free TV has welcomed the federal government’s ongoing commitment to ensuring that all Australians can access their local free television services on connected TVs through the introduction of legislation to implement a prominence framework in coming days. Free TV CEO Bridget Fair (lead image) said: “Right now, Australian viewers are being steered in the direction […]

Tyreright Appoints 27 Degrees Media
  • Marketing

Tyreright Appoints 27 Degrees Media

New-generation media agency 27 Degrees Media has been appointed to manage digital media for national tyre retailer Tyreright in one of its first Australian client signings. Lead Image: Loan Morris – 27 Degrees Media CEO Under the partnership, 27 Degrees Media will be responsible for all digital media strategy, planning and buying, along with influencer […]

farsiight Unveils New Market Positioning Putting Growth for Good Over Growth At All Costs
  • Marketing

farsiight Unveils New Market Positioning Putting Growth for Good Over Growth At All Costs

Brisbane performance agency farsiight has announced the launch of its new market positioning, Growth for Good, in response to a changing business landscape, marking a departure from a “growth at all costs” mentality that has defined the industry in recent years. Agency founders and brother duo, Josh and Ben Somerville, envision Growth for Good as […]

By Land Or By Sea: GoTransit Offers Options Galore For Transit Advertisers In Newcastle
  • Advertising

By Land Or By Sea: GoTransit Offers Options Galore For Transit Advertisers In Newcastle

Australia’s largest privately owned transit media supplier, GoTransit Media Group, now offers unprecedented options for transit advertising in Newcastle – on both land and sea following their successful tender to supply interior advertising inside the popular Stockton Ferries. The national transit media company is already well acquainted with the thriving NSW market, having successfully operated […]

‘People First Bank’ Heritage & People’s Choice Bank Unified
  • Marketing

‘People First Bank’ Heritage & People’s Choice Bank Unified

Heritage and People’s Choice have launched People First Bank, the new name for positive change in banking Australia’s largest customer-owned bank has unveiled its new brand, announcing that Heritage and People’s Choice will be unified under the new name of People First Bank. Chairman Michael Cameron said the highly anticipated new brand offered a compelling […]

L’Oréal Aus & NZ Partner With Great Barrier Reef Foundation, Announcing Large Investments
  • Marketing

L’Oréal Aus & NZ Partner With Great Barrier Reef Foundation, Announcing Large Investments

L’Oréal Groupe Australia and New Zealand have announced one of the largest investments to the Great Barrier Reef Foundation to pioneer new coral restoration efforts in the region. L’Oréal Groupe Australia and New Zealand have announced today a new partnership with the Great Barrier Reef Foundation (GBRF), to help coral reefs withstand the devastating impacts […]

Media.Monks Names Matthew Godfrey EVP, Head Of Content In APAC
  • Marketing

Media.Monks Names Matthew Godfrey EVP, Head Of Content In APAC

Effective immediately, S4Capital’s operating brand Media.Monks, a digital-first marketing and advertising services company, has appointed Matthew Godfrey to lead its APAC Content practice. With over 15 years of experience leading innovative businesses in the Asia-Pacific region, Godfrey will support a best-in-class senior leadership team across the region as EVP, head of content, APAC. He joins […]