Victoria Bitter (VB) and delivery partner Linfox have announced that Victora Bitter will be delivered across Melbourne via an electric truck from today.
The historic first will see Victoria Bitter transported in a new Volvo FL all-electric truck, the first-ever electric vehicle in the Linfox fleet.
The VB truck is decked out in the famous VB green and can travel up to 250km before it needs recharging. Linfox delivers hundreds of millions of litres of beer annually for Asahi Beverages.
The VB truck is the first mass-produced electric truck of its size in Australia and the first Volvo FL all-electric in Australia. It will deliver beer like a regular diesel truck but in a sustainable way: transporting 100,000+ cans and stubbies each week from Asahi Beverages’ distribution centre in Melbourne’s west to bottleshops and beer lovers across the city.
In another boost for sustainability, the truck will be powered entirely by 100 per cent offset solar power drawn from Asahi Beverages’ solar farm near Mildura in northern Victoria.
The truck is the latest sustainability initiative from VB, which has been brewed with 100 per cent offset solar electricity since last year.
Robert Iervasi, group CEO of Asahi Beverages, which purchased Carlton & United Breweries last year, said: “Linfox has delivered VB for more than 50 years. It’s fitting these two Australian icons are taking this major step towards a sustainable future together.
“This truck will deliver VB and our other beers in a sustainable, safe and efficient way, which makes sound commercial sense.
“It is the first of many electric trucks that will deliver our beer. Transitioning our deliveries to electric vehicles will help us achieve our ambitious sustainability goals of reducing our net carbon emissions across our entire supply chain by 30% by 2030 and to zero by 2050.”
Linfox executive chairman Peter Fox said: “Australia’s domestic freight task has doubled in the past decade and will continue to grow. To meet this demand, Australia’s road fleet will also grow and it is essential the fleet does this safely, efficiently and with reduced environmental impact.
“We are proud to introduce Volvo’s first electric vehicle in Australia to the Linfox fleet. The majority of Linfox’s carbon emissions come from transportation tasks. As we continue our journey to act sustainably and achieve zero net emissions by 2030, the way we operate will change in response, with more electric vehicles planned for our fleet and increased use of rail transport where viable. “
Together with our customers, we continue our commitment to build sustainable and reliable supply chains for the future.”
Volvo Group Australia president and CEO Martin Merrick said, “The transport industry is transforming at a rapid rate. Electromobility is rapidly gaining traction as a transport solution and we are proud to partner with Linfox and Asahi Beverages on this exciting new journey.
“Environmental care is a core value shared not only by Linfox and Volvo Trucks but also by Asahi Beverages and we are proud of those shared values. We are committed to ensuring our vehicles will play their part in making our cities cleaner and more liveable,
“This new truck represents the first step on that journey.”
Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator – LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]
CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]
Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]
Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]
New data from Hootsuite and We Are Social reveals that as of June, social media user numbers have jumped by 13 per cent since the same time last year, with the latest data showing an increase of more than half a billion users in just 12 months. The Digital 2021: July Global Statshot report revealed key findings […]
Producers Rodney Rigby and Junkyard Dog Productions have announced that the worldwide smash hit, Tony and Olivier award-winning musical COME FROM AWAY, has reopened at the Capitol Theatre in Sydney. The pandemic led to all theatre shows closing curtains in Sydney, however, with vaccinations rates soaring and restrictions easing, the theatre is back and Sydney […]
Former PMs, high-ranking politicians and climate experts blow the whistle on how Australia became an international climate change pariah in the new Guardian Australia podcast series, Australia v the climate. Guardian Australia will release a special investigative podcast series ahead of the Cop26 global climate summit, scrutinising Australia’s role in the climate crisis over more […]