voice experience (VX) and digital design agency VERSA has announced a raft of senior appointments to newly created roles.
Joining VERSA is the recently relocated global business director Guy Munro, newly appointed Sydney general manager Gavin McDonough, and national head of analytics, data and insights Dan Taylor.
Rounding out the Sydney team is Elizabeth Croger, who has been promoted to the national role of client engagement director and will work along-side Munro to drive new business in Sydney and across the group.
Sydney GM Gavin McDonough is a seasoned, multi-award winning agency lead who has worked with the likes of Netflix, Airbnb, Microsoft and Coca-Cola in Australia, South-East Asia and the USA.
McDonough said: “VERSA’s pioneering spirit of innovation aligns with my own passion and experience making this an opportunity impossible to pass up.”
VERSA CEO Kath Blackham said: “Having pioneered the VX space in Australia and launching our offering well before Amazon introduced Alexa to the country, we have taken our clients on a significant journey in Voice and the capabilities it offers.
“The importance of data in the digital space has been talked about for years, and as VX evolves, we are increasingly seeing the importance of data insights and analytics in creating targeted and effective VX experiences for our clients.
“It’s our intention to own that VX data space.”
With experience working across brands such as Toyota, Nickelodeon, British Airways and Ikea, Dan Taylor is VERSA’s most senior data hire to date.
Taylor added: “Compared to traditional digital channels voice is not as mature in terms of using data to improve the customer experience – to be the ones in the market that change that is a hugely exciting prospect.”
Blackham concluded: “These are exciting times for VERSA, coming on the back of exceptional year on year revenue growth of 46 per cent.
“The Sydney market is a key component of our national growth strategy for voice and enterprise digital.
“We are laser-focused on growing our business in the important Sydney market and these strategic appointments of people with such exceptional talent will drive our ambitious business to new heights.”