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Reading: Vegetable ‘Trick Or Treat’ Prank Backfires With A ‘Cease & Desist’ Letter
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B&T > Advertising > Vegetable ‘Trick Or Treat’ Prank Backfires With A ‘Cease & Desist’ Letter
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Vegetable ‘Trick Or Treat’ Prank Backfires With A ‘Cease & Desist’ Letter

Staff Writers
Published on: 1st November 2017 at 11:18 AM
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A Halloween prank that encouraged people to give trick-or-treating kiddies salad and vegetables instead of lollies has caught the ire of one of the biggest US food brands.

Young ad creative, Adam Padilla from US creative agency Brandfire, tweeted out ‘Mini Salads’ as a modern-day Halloween treat. And, yes, the whole thing was meant as a gag.

Screen Shot 2017-11-01 at 11.06.05 am

The problem for Padilla was he used the logo of US food behemoth, Dole. Thankfully, the company found the funny side before issuing him with a stern “don’t do it again” letter. The company even getting in on the hijinks and unveiled its very own broccoli and pineapple flavoured Halloween treats alongside the warning.

Screen Shot 2017-11-01 at 11.14.36 am

Dole’s letter (which you can read in full below) was from its vice president, Richard Jacobs, and read: “From the looks of everything, you’re using Dole’s trademark to tie your marketing and (admittedly-good) image editing skills to us, thus having the public mistakenly believe your images are affiliated with our company. Normally, we would insist that you take your images down or else I and our more formal and scary hired-gun lawyers would come and take all your candy away.”

dole-letter

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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