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Reading: US Food Chain Forgets To Feature Pepsi In Its Ads After Agreement So Creates An Apology Ad
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B&T > Advertising > US Food Chain Forgets To Feature Pepsi In Its Ads After Agreement So Creates An Apology Ad
Advertising

US Food Chain Forgets To Feature Pepsi In Its Ads After Agreement So Creates An Apology Ad

Staff Writers
Published on: 2nd December 2014 at 4:15 PM
Staff Writers
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As part of an agreement to serve Pepsi products in its restaurants, fast food chain Arby’s is obligated to feature the soda in at least two television advertisements every year. But this year, Arby’s forgot.

As the company focused on a relaunch around a new tag-line, “We have the meats,” the contract with Pepsi simply slipped everybody’s minds, according to Rob Lynch, chief marketing officer and brand president of Arby’s. Mr. Lynch says the company’s 2014 TV spots have been more focused on that meaty message as opposed to more conventional spots that promote menu items — standard ads where a tall glass of Pepsi fits easily next to a sandwich.

In early October, Pepsi reached out to Arby’s with a friendly reminder: You need to include us in one more ad this year. The problem was that Arby’s already had its end-of-the-year creative ready to go — and it didn’t include Pepsi.

https://www.youtube.com/watch?v=Jv5StAv77Dg

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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