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Reading: US Comedian Gets Roasted For Mocking Tourism Australia Ad Featuring Two Indigenous Men
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B&T > Marketing > US Comedian Gets Roasted For Mocking Tourism Australia Ad Featuring Two Indigenous Men
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US Comedian Gets Roasted For Mocking Tourism Australia Ad Featuring Two Indigenous Men

Mary Madigan
Published on: 22nd August 2022 at 9:41 AM
Mary Madigan
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Comedian, David Bronstein has been roasted for making fun of an Australian tourism ad by declaring that an image of two aboriginal men sitting at Uluru would not attract tourists to Australia.

Bronstein spotted the Aussie ad, in North America. The ad is part of Tourism Australia’s $56 million “Don’t go small, go Australia” platform. 

The ad features two Indigenous men sitting in front of Uluru. Basically, it serves to show off Australia’s rich Indigenous culture and history. However, Bronstein wasn’t a fan of the advert, and he took to TikTok to make fun of it.

In a TikTok, Bronstein said: “Do you see this sign, ‘Don’t Go Small Go to Australia? Is this going to entice you to go to Australia to meet these two guys?

“Are these guys Hugh Jackman?” He joked.

@davidbronstein2

♬ original sound – David Bronstein

Bronstein’s tone-deaf response to the ad immediately caught the attention of the internet. The video now has over 50,000 views, and plenty of people commented, calling the comedian out.

One person commented, “Two of the most interesting men you’d probably ever meet here, from the oldest living culture. Fascinating stories. Poor taste, mate.”

Another commented, “As an Aussie, I sincerely hope it doesn’t entice you to come here, ever! And the USA wonders why it’s the joke of the internet.”

Daily Mail Australia reported that it spoke to Bronstein about the controversy. He said: “I was walking by a travel agency, and I saw the poster with two elderly gentlemen sitting on a rock.

“I thought, if the ad agency wants to promote Australia to the world, they should promote blue skies, fun, lifestyle, restaurants, beaches, hotels. They should sell fun and happy emotions.
“The two guys sitting on a rock both look miserable. Who would want to go to Australia and be miserable.”  
Clearly, he still doesn’t quite grasp why his behaviour is problematic. 
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TAGGED: CHEP, Tourism Australia
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By Mary Madigan
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Mary Madigan began her career working for ex-Vogue editor and chief Kirstie Clements and has since done everything from PR to tutoring at The University Of Notre Dame. Mary Madigan was a journalist at B&T until 2022.

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