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B&T > Campaigns > Unyoked Expands To Tasmania And New Zealand
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Unyoked Expands To Tasmania And New Zealand

Staff Writers
Published on: 6th June 2022 at 8:30 AM
Staff Writers
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Australian nature company, Unyoked, has announced two major business milestones, with the welcoming of their first two locations in Tasmania, and their first international launch into New Zealand, with epic locations set for across the country from July 2022.

The outdoors startup believes that spending time out in the wilderness can unlock infinite positives for your mind, body and creativity. Given nobody appreciates the beauty of nature quite like the Kiwis or Tasmanians, the move signals an opportunity for these local communities to immerse themselves in a nature experience unlike anything before.

“I think Unyoked can be a really fantastic solution to helping people remember that nature is so accessible in NZ,” Charlie Chrisp, Unyoked New Zealand country manager said. “Many of us know how good it is for us, the map has always been there, yet we drive past it on our way to work or spend our weekends rushing to get a thousand things done and take it for granted. New Zealand is a special place. We’re stoked to be able to remind people to get out there and take it all in.”

\ Unyoked’s first NZ locations are located near the Bay of Islands, the forests of the West coast of Auckland and around the Port Waikato coastline. Showcasing the natural scenery of New Zealand, the hideaways will intensify nature immersion which is scientifically proven to physically reduce stress and anxiety, improve creative problem solving, and unlock feelings of awe and perspective.

Along with New Zealand, Unyoked has announced their long-awaited launch into Tasmania with their first two locations now available. The properties are further off-grid to the city, and surrounded by the pristine southern wilderness. Designated as ‘Further Afield’ Unyoked locations, these new properties will allow people to experience to true benefits of vast nature immersion, by getting far away from the grind in more remote and breathtaking locations on the Apple Isle.

Since launching their business in 2016, Unyoked has blossomed into a globally recognised nature brand, connecting thousands of people with the wilderness in a convenient and effective way. With close to 50 naturally-immersive locations in Australia alone, the company has championed the public to unlock the scientifically-backed benefits of nature and see, and use it, as they do the gym or a mediation app.

“Nature’s something that’s too often been taken for granted, our busy lives have disconnected us from the reality of just how integral it really is to our health and happiness, let alone the planet’s. We believe the more we understand how it helps us with our daily lives, and the more we connect with that, the more appreciation for it we’ll have” Cam Grant, co-founder and CEO said.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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