Following a competitive and comprehensive tender process, the University of Tasmania has appointed independent digital media agency Pivotus to its digital advertising strategy, buying and analysis.

As part of its engagement, Pivotus will appoint a dedicated account manager to be based in Hobart. They will work with the University and service the agency’s growing list of Tasmanian clients. The University of Tasmania account will be led by Account Director Audrey Fitte-Umark, who has previously worked on the University of Sydney account.

University of Tasmania’s Director of Marketing, Michelle Weir, said: “Pivotus was our preferred agency after the tender process, demonstrating strong digital media strategy and targeting, but also a commitment and passion for our University and the Tasmanian market. In addition, Pivotus showed complete transparency and a cohesive team approach. We look forward to working with Pivotus to attract the next student intake to our unique Australian university.”

Pivotus CEO, Michael Petersen, said the agency’s customised, live, business intelligence dashboard enabled best-in-class access for clients to their own results and meaningful feedback. Though boutique, the agency also had the ability to access international markets quickly and strategically for the University of Tasmania, utilising its network of independent agencies through the IMAA and its alliance with TheNetworkOne.

“We are thrilled to welcome the University of Tasmania as a client and will work with the team on the growing demand for tertiary education, as many Australians seek to re-skill or change careers due to the impact of COVID-19,” Petersen said.

“The University of Tasmania passionately serves the local, interstate and international markets with bespoke courses and content to suit its geographic environment and distinctiveness. While we’ve been travelling to Tassie for years, this was also a great opportunity to recruit someone just as passionate and unique to be based in Hobart for account management.”

The appointment is effective immediately and billings are undisclosed.