UN Women Australia Launches Self-Defence TikTok Dance #EmpowerMoves Via The Monkeys

UN Women Australia Launches Self-Defence TikTok Dance #EmpowerMoves Via The Monkeys
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



UN Women Australia has launched #EmpowerMoves a self-defence TikTok dance that invites girls to celebrate International Day of the Girl, via The Monkeys.

This week girls across the country have been recreating the #EmpowerMoves TikTok dance. But what appears to be just another TikTok dance, is in fact a carefully choreographed sequence of basic self-defence actions, creating a movement through which girls can show their strength and support for a future that is safe, equal and empowered.

The powerful dance sequence, personalised by girls around the country, has been echoed by celebrities, and people across the world, including activist Grace Tame and influencer Suzan Mutesi. The idea behind the dance is for girls to promote hope and fun, all while spreading an important message.

@suzan_mutesi

@Karla Mura #Empowermoves #power #fyp

♬ Good Things (R3HAB Remix) – Wafia

It brings together the music of Australian singer-songwriter Wafia, the contagious movement of choreographer and entrepreneur Karla Mura, with the direction of She Fights Back, to create a series of basic self-defence movements.

#EmpowerMoves invites girls to celebrate International Day of the Girl by coming together on TikTok to show their voice in support of a strong and equal future for themselves. #EmpowerMoves comes after UN Women Australia launched the campaign “When Will She Be Right?” in early 2021, asking Australians to agitate and accelerate progress on gender equality.

The aim of #EmpowerMoves is to give Australian girls an opportunity to show support for that cause, through a platform and message that is relevant to them. #EmpowerMoves was created by The Monkeys, part of Accenture Interactive, with support from TikTok, UM and Edelman.

@unwomenaust

#EmpowerMoves is the dance that’s also self-defence. Join the movement today. #UNWomenAust @Karla Mura

♬ Good Things (R3HAB Remix) – Wafia

 

UN Women Australia, chief executive officer, Simone Clarke said: “The challenges girls face are unrelenting, some we could have never imagined, but they are resilient and deserve to celebrate their strength.

“When the world is safe and equal for girls – we will dance for joy. Until then, girls can dance to be fierce, dance to be powerful, and dance to show their voice for the equality they deserve.”

Chief creative officer of The Monkeys, part of Accenture Interactive, Tara Ford, said “#EmpowerMoves is designed to be both uplifting and thought-provoking.

“And while the combination of dance and self-defence is by no means a solution to the wider problem, it’s the beginning of an important cultural conversation for girls. A positive step towards not only personal confidence, but a greater awareness of the larger societal issue many girls and women face every day.

Sunita Gloster, industry commentator and advisor to the UN Women Australia, said: “#EmpowerMoves invites girls to have some fun and create a movement and conversation about gender equality. It’s their language and their message, on a platform they live on.

“An equal future needs the voices of our girls and young women to be heard and heralded now. We have seen how potent this generation is at driving change.”

The campaign is generously supported by donated media from partners including Seven Network, Nine Network, Network 10, Google, Mamamia, NOVA Entertainment, Southern Cross Austereo and oOh!media.

To find out more about it or support UN Women Australia, please visit https://unwomen.org.au/.

To support #EmpowerMoves, UN Women Australia encourages using the tags #EmpowerMoves and #Dayofthegirl.

Please login with linkedin to comment

Empower Moves Simone Clarke Sunita Gloster Tara Ford UN Australia UN Women Un Women Australia

Latest News

Sex, Sins & Single Source Storytelling
  • Opinion

Sex, Sins & Single Source Storytelling

In this guest post, Jen Dobbie (main image), creative director at Hotwire Australia, says ultimately advertising is merely storytelling and offers her expert tips to put more zing in your brand’s tale… The Wicked Bible is a deliciously named, and tempting title for a storied series of mistakes published in 1631. Its pages house the […]

Opinion

by B&T Magazine

B&T Magazine
Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns
  • Campaigns
  • Technology

Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns

Blooms The Chemist is digitising how it manages owned media, rolling out a dedicated supplier media portal capable of managing in-store and online campaigns across its 110+ pharmacies. The Australian pharmacy sector has seen significant growth, accelerated by the COVID-19 response. At the peak of the country’s pandemic, retail pharmacy sales surpassed $800 million, up […]

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger
  • Technology

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger

data.ai (formerly App Annie), the first unified data ai company, today in partnership with IDC, released the Gaming Spotlight 2022 report. Powered by Game IQ, the report reveals that mobile gaming represents 61 percent of the overall gaming market which is set to hit $222 billion in 2022. The report reveals that mobile gaming is […]

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining
  • Marketing

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining

Emplifi, the leading unified customer experience (CX) platform, today revealed the findings of its Q1 2022 analysis of social media spend across thousands of brands worldwide including those in Asia Pacific (APAC). While overall social media ad spend decreased in the first quarter following an impressive holiday showing, it remains significantly higher than a year […]

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative
  • Campaigns

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative

Reconciliation Australia and Carbon Creative will launch National Reconciliation Week 2022 tomorrow, Friday, 27 May (running through to 3 June) with the theme ‘Be brave. Make change.’ The theme and campaign, developed by social change creative agency Carbon Creative in collaboration with emerging Torres Strait Visual Artist Tori-Jay Mordey, challenges all Australians—individuals, families, communities, organisations, […]

Today Is National Sorry Day
  • Media

Today Is National Sorry Day

B&T would like to take time out from the usual programming to acknowledge National Sorry Day today.

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters
  • Technology

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters

The latest entry in EA and Maxis’ life simulation series, The Sims 4, has released a new update which allows players to customise their character’s pronouns. This new feature is available only in the English version of the game for the time being, with the developers saying that they will soon release it for other […]