Universal McCann appears entrenched in the number one spot on R3’s monthly list for new media wins.

The IPG-owned UM again came out in the top spot for the month of September, despite losing the Cathay Pacific business.

Havas Media jumped three spots to take the second spot after a series of wins that included Kia, Oroton and Tony Bianco Digital.

Starcom dropped a spot to take third, Carat held onto fourth and M2M rounded out the top five for the month.

Arguably, September’s biggest improver was Initiative, up five spots to number six with wins that included Officeworks, Under Armour and Qatar Airways.

Check out the top 20 for September below: