IPG Mediabrands’ UM Named Global Media Agency For Energizer

IPG Mediabrands’ UM Named Global Media Agency For Energizer

IPG Mediabrands’ UM has been named global media agency for Energizer Holdings, the world’s leading manufacturer of batteries, portable lighting and automotive care products.

UM was first awarded Energizer’s North America media planning and buying duties in February 2019. In late 2019, Energizer appointed UM U.S. media duties for its growing portfolio of brands, including Armor All, the nation’s #1 brand for automotive appearance products, and battery and lights brand, Rayovac.

Under its expanded global scope, which includes APAC markets; Australia, New Zealand, South Korea, Malaysia, Singapore, Indonesia, and the Philippines, UM will take on all strategy, planning, buying, research, and data and analytics media duties for Energizer’s entire global portfolio of batteries, lights and auto care brands.

UM Australia CEO, Fiona Johnston, said, “Energizer is clearly in the A Team of Australian marketers and has built an iconic presence in highly competitive sectors. We are looking forward to bringing Energizer a special level of partnership and media counsel that helps propel their success.

“We are thrilled to build on our great working relationship with Energizer, and to expand our partnership with this iconic brand around the world,” said Eileen Kiernan, Global CEO, UM. “I am incredibly proud of the work we have done across North America and look forward to leveraging the transformational power of Better Science, Better Art and Better Outcomes to drive their business forward, globally.”

“After an exceptional year of innovation and partnership, we are excited to once again expand our relationship with UM,” said Lori Shambro, global chief marketing Officer, Energizer. “We look forward to bringing UM’s unique mix of media planning and creative excellence to our global portfolio of brands as we continue our commitment to be the first brands seen, sought and sold in the categories in which we compete.” 




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