Trial By Kyle: Ultra Tune Boss Defends Ads, But Admits He Met ‘Rubber Girl’ In A Strip Club

Trial By Kyle: Ultra Tune Boss Defends Ads, But Admits He Met ‘Rubber Girl’ In A Strip Club
B&T Magazine
By B&T Magazine



There was a bit of an advertising flavour on Network 10’s Trial By Kyle last night, as Ultra Tune CEO Sean Buckley took the stand to defend his company’s controversial ads.

Buckley appeared on the Judge Judy-esque show, as ‘grassroots social activist’ Venessa sought to have the ads, which feature convicted rapist Mike Tyson and controversial actor Charlie Sheen, removed from TV.

While the ads have been widely-condemned and have attracted numerous complaints, both the Mike Tyson and Charlie Sheen spots have been cleared by the advertising watchdog.

“I’m sorry but sex may sell, but sexism does not,” said Venessa.

Venessa called former Ultra Tune ‘rubber girl’ Jasmin Rainbow to the stand as a witness, who appeared in the Tyson TVC.

Rainbow claimed Buckley has “a really negative outlook towards women”.

“The first thing he did when he hired me from a strip club – like he hires all his girls – was tell me my tits were too small,” she said.

 

Buckley also recalled his first meeting with Rainbow

“I did meet her at a strip club, we had a friendship, I thought she was very beautiful, I thought she was great for the ads, I thought she did a great job on the ads,” he said.

Buckley also explained the target audience for the ads is “mainly males”.

Another rubber girl, Parnia Porsche, also appeared on the show, claiming she had always enjoyed her time working with Ultra Tune.

“I love it,” she said about Ultra Tune, “I feel like it’s empowering to me because if you watch all the commercials, even though there is a man that comes and saves the day, sometimes, I feel like we always come out on top, and that’s empowering to us.”

Buckley revealed that the next ad will feature a female protagonist.

While it is unlikely he would have had the authority to have the ads removed, Sandilands did rule in favour of Ultra Tune, stating “the Advertising Standards Board has ruled that the ads are not offensive, and I like the ads, so they won’t be getting removed from the television screens”.

Although Ultra Tune was found not guilty in Sandilands’s fictional court, the court of public opinion seemingly ruled against Ultra Tune following the stunt.

 




Please login with linkedin to comment

Trial By Kyle Ultra Tune

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]