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B&T > Marketing > Australian Companies 2 Design And Voice Adelaide See Success In Typography Awards
Marketing

Australian Companies 2 Design And Voice Adelaide See Success In Typography Awards

Staff Writers
Published on: 11th May 2021 at 11:04 AM
Edited by Staff Writers
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Two winners each from Australia and New Zealand were among those revealed by the Type Directors Club.

The Types Directors Club is the world’s leading typography organization and part of The One Club for Creativity, with the companies awarded at two premiere global awards programs: TDC67 Communication Design and 24TDC Typeface Design competitions.

In Australia, 2 Design based in Cooks Hill won a prestigious TDC67 Certificate of Typographic Excellence for work on the website of Sona Studios, and Voice Adelaide picked up a Certificate for an identity and branding campaign for Madre (pictured).

Klim Type Foundry Wellington received a 24TDC Certificate for its Signifier font, and Onfire Design Auckland won a TDC67 Certificate for Finery Cocktails packaging design on behalf of client The Fine People.

A total of 274 TDC Certificates — 254 for TDC67 and 20 for 24TDC — representing 39 countries were unveiled today in a special winners showcase, which can be viewed here.

Top global winners this year were COLLINS New York and San Francisco and Pentagram New York and London, each with eight TDC Certificates, and  The New York Times Magazine with seven Certificates.

“Opening the competitions following several months of hardship, unemployment and lost clients created a lot of uncertainty,” said Elizabeth Carey Smith, TDC past-president and chair of its Advisory Board.

“But as we found out, people channeled that uncertainty in incredibly creative, expressive ways, and we’re so proud of all the work submitted.  As an organization that strives to recognize typography all over the world, we’re also delighted this year to have winners from nearly 40 countries.”

TDC67, now in its 67th year, is all about how letterforms are used, recognizing typographic excellence and innovation along with the art and craft of typography and design.

24TDC, in its 24th year, focuses on how letterforms are drawn, and celebrates new typeface designs in all global languages.  Both competitions have professional and student categories, and receive entries from more than 60 countries.

TDC67 and 24TDC winners received a Certificate of Typographic Excellence and digital tag certifying their work is among the world’s best of the year.  Winning work will be featured in the highly respected TDC Annual, ‘The World’s Best Typography’ and showcased exhibits that travel to museums, schools, and design organizations around the world.

This year’s awards competitions reflect TDC’s commitment to ensure diversity within its TDC67 Communication Design and 24TDC Typeface Design juries.

TDC kicks off The One Club’s virtual Creative Week 2021 on Monday, June 7 with announcement of this year’s Judges’ Choice winners and Best of Show for the TDC67 Communication Design and 24TDC Typeface Design competitions.  In addition, TDC will announce first-, second- and third-place Student monetary winners, and the first-place Student Typeface winner.

Established in 1946 in New York, TDC celebrates and amplifies the power of typography and serves as a global community united by the shared belief that type drives culture and culture drives type.  The competition was established in 1955.

This year marks the first editions of these typography awards competitions since the announcement of TDC’s merger with The One Club for Creativity, the world’s foremost nonprofit organization whose mission is to support and celebrate the global creative community.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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