B&TB&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Nine
  • Cairns Crocodiles
  • Pinterest
  • Married At First Sight
  • B&T Exclusive
  • Seven
  • Partner content
  • Cairns Crocodiles Speaker Spotlight
  • AFL
  • Thinkerbell
  • Meta
  • Australian Open
  • WPP
  • TikTok
  • Women Leading Tech
  • QMS
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Twenty-Year-Old Thai Anti-Drinking PSA Resurfaces & Becomes Social Media Smash
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Twenty-Year-Old Thai Anti-Drinking PSA Resurfaces & Becomes Social Media Smash
Campaigns

Twenty-Year-Old Thai Anti-Drinking PSA Resurfaces & Becomes Social Media Smash

Staff Writers
Published on: 26th August 2021 at 11:03 AM
Staff Writers
Share
2 Min Read
SHARE

Judging by the alcohol consumption in Australia, it would have to be said – especially in these times of lockdown – the government’s anti-drinking messages are falling well short of the mark.

But perhaps we should be taking a leaf out of Thailand’s anti-booze drive after a 20-year-old PSA resurfaced to the delight of social media users.

The ad is called “Stop Drinking” and, as raw as it is, people are calling it a powerful message – albeit two decades on – to cut back on the booze.

The spot recently found a second wind on YouTube and is now edging towards seven-million views.

According to the 30-second video, the way to quit drinking is, “Stop drinking, Work, Work, Work, Collect Money, Work, Collect Money, Pay Debt, Work, Collect Money, Get Educated, Stable Life, Help Others, Happy, Wife Loves Him, Happy Family, Healthy, Teach Others, Improve Social, Smart, Improve His Country, Just Stop Drinking!”

And social media users are loving the reborn spot. “I don’t even want to drink water after seeing this,” commented one.

“He literally evolutioned from crook to mafia boss in half a minute,” said another.

“Just two more seconds into the ad and my mans would’ve been awarded a Noble Peace prize,” posted another.

While another added: “Plot twist: He stopped drinking and started growing tobacco.. He later became a big businessman.”

Enjoy a lemon squash while perusing the spot below:

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.


TAGGED: PSA
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

‘Going Out With A Bang’: Telstra Lands Ad Age A-List Recognition
23/04/2026
ACM Shuts Down Tamworth Press As The Northern Daily Leader Shifts To Digital
23/04/2026
QMS Expands Sydney Network With More Digital Screens
23/04/2026
SBS Shortlists Brands For Media Sustainability Challenge
23/04/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?