B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • Anthony Albanese
  • NRL
  • Pinterest
  • State of Origin
  • Thinkerbell
  • AI
  • imaa
  • ARN
  • Meta
  • Federal Election
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: TV Ratings (15/4/25): 1M Tune In To Watch “Aussie Battler’s” Vegemite Stoush With Canadian Mandarins
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > TV Ratings > TV Ratings (15/4/25): 1M Tune In To Watch “Aussie Battler’s” Vegemite Stoush With Canadian Mandarins
TV Ratings

TV Ratings (15/4/25): 1M Tune In To Watch “Aussie Battler’s” Vegemite Stoush With Canadian Mandarins

Staff Writers
Published on: 16th April 2025 at 12:19 PM
Staff Writers
Share
2 Min Read
Leighton.
SHARE

Nine’s A Current Affair had a litany of stories last night, but one caught our eye more than most – one “Aussie Battler” in Canada being forced to remove Vegemite from sale in his shop by the Canadian government. 

Rather than some trumped-up tariff knock on (sorry), Canadian authorities have told Aussie expat coffee shop owner Leighton that the Vegemite he sells is too high in Vitamin B for sale in the country.

In fact, the authorities have threatened him with a $250,000 fine.

Leighton told the Channel Nine show that he’s been a “happy little Vegemite all his life” but found himself stuck in Canada during the pandemic. He then sold all his possessions in Australia and opened his Aussie-themed cafe in Toronto.

After his products containing Vegemite became so popular, especially the Cheesymite Scrolls he was selling, he imported a pallette of Vegemite to sell as-is. However, Canadian authorities said that the “added B vitamins and folic acid” made it ineligible to sell.

Leighton, on the other hand, told A Current Affair that Amazon was happily selling the product online and he was being unfairly penalised.

All told, 1.49 million Aussies tuned in according to the total TV reach figure, 1.01 million tuned in according to the average audience figure and it had a BVOD average of 84,000.

Over on Seven, its top-rating entertainment show Home and Away drew a total TV reach of 1.28 million, an average of 886,000 and a BVOD average of 150,000.

Channel 10’s top-rating entertainment show was The Dog House. It had a reach of 884,000, an average of 412,000 and a BVOD average of 16,000.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.
  • Next TV Ratings (17/04/2025) TV Ratings (16/04/2025): Albanese & Dutton Draw Fire & Few Cheers In Leaders’ Debate Slugfest
  • Previous TV Ratings (15/04/2025) TV Ratings (14/03/2025): Travel Guides Repeat Does The Numbers As MAFS Hangover Continues

No related posts.

TAGGED: TV Ratings
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Sexual Health & Wellness Company Moments Acquires Christina Zafirov
02/07/2025
European Programmatic Media Service Cognitive AI Launches In APAC
02/07/2025
Enigma Snags Dom Hickey From Howatson+Company For Chief Stratagy Officer Role
02/07/2025
TRP Revs Up ‘Samsonite Vs The Drag Car’ Campaign For Luggage Brand
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?