TV Networks Push For Shift To Seven-Day Ratings Model

Multimedia streaming concept. Hand holding remote control. Video on demand

Australia’s TV networks are pushing for a shift to weekly rating reporting to replace the current standard of overnight reporting.

According to The Australian, the change could happen by next month.

James Warburton, Chief Executive of Seven West Media, told The Aus that overnight ratings were “not the full picture.”

“TV Viewing has  fundamentally changed, and the overall audience picture is very, very different to what it is when you look at the overnight audience data.”

Warburton also pointed out that in the US and the UK, the overnight model was abandoned a number of years ago.

Shifting to weekly rather than overnight ratings would mean that BVOD streaming services would be included in the overall ratings for a program. Overnight ratings, in contrast, focus just on linear TV.

Streaming services have become increasingly popular in Australia over the last few years. ThinkTV’s ad spend data saw a 52.7 per cent increase in BVOD revenue in the six months up to 31st December 2020.

At the time, ThinkTV Ceo Kim Portrate said, “BVOD revenue is performing exceptionally, in line with incredible audience growth. Post COVID, the medium has established a new baseline for viewership with more than 1.6 million hours of BVOD content being consumed every week with more and more Australians – advertisers and consumers alike – embracing the platform.”

TV ratings are measured by OzTAM.

More TV Ratings:




Please login with linkedin to comment

OzTam TV Ratings

Latest News

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC
  • Advertising

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC

Following global expansion and continued strong local demand Zitcha appointed Josh Forsyth as APAC sales lead. Lead image: Josh Forsyth, sales lead, Zitcha. Australian-headquartered Zitcha, which operates across four continents in countries including the US, UK, Canada, New Zealand and South Africa, is looking to Asia as the next major emerging retail media market. In […]

Moët Hennessy NZ Adds Special PR To Agency Roster
  • Advertising

Moët Hennessy NZ Adds Special PR To Agency Roster

Special PR has been added to Moët Hennessy’s roster of communications agencies in New Zealand following a competitive pitch. Special PR will be responsible for integrated communications for Moët Hennessy across its luxury brands, including Cloudy Bay, Whispering Angel, Veuve Clicquot and Glenmorangie. The scope of work includes media relations, influencer marketing, content creation, events […]