Think TV: TV Ad Spends Up 0.5% To December, As BVOD Soars A Staggering 52.7%

TV ad spends recorded a 0.5 per cent increase in revenue for the six months to 30 December 2020, while BVOD increased 52.7 per cent for the same period according to the latest Think TV data.
Faced with some of the most difficult trading and economic conditions in recent memory, for the first half of FY21, the total TV market – which includes metropolitan free-to-air, regional free-to-air, subscription TV and Broadcaster Video on Demand (BVOD) – recorded combined revenue growth of 0.5 per cent compared to the same period the year prior.
ThinkTV CEO Kim Portrate said: “The effect of the pandemic was felt keenly in the September quarter before the TV market finished the calendar year on a very promising note. Despite COVID-led market volatility, TV has, and continues to, play a pivotal role in communicating brand messages at scale driving business results in both the short and the long term for advertisers. Advertiser support for TV remains strong because brands know TV delivers the impact needed to drive growth.”
Growing consumption of content across BVOD platforms 7Plus, 9Now, 10 Play, Kayo and Foxtel Now has been matched by continued revenue increases with BVOD up 52.7% for the six months to 31 December 2020.
“BVOD revenue is performing exceptionally, in line with incredible audience growth. Post COVID, the medium has established a new baseline for viewership with more than 1.6 million hours of BVOD content being consumed every week with more and more Australians – advertisers and consumers alike – embracing the platform,” added Portrate.
For the 12 months to December 2020, the TV market recorded $3.45 billion in advertising revenue, down 10.7 per cent compared to the 12 months to December 2019. For this period, BVOD saw an increase of 40 per cent.
Please login with linkedin to comment
think tvLatest News

Think HQ Makes 18 New Hires
“If you’re not entirely satisfied with the stories being told about your community, start writing new ones yourself.” So says Kevin Kapeke [pictured], the newest hire for independent, full-service agency Think HQ. It’s that philosophy – putting our diverse communities at the centre of campaigns, to ensure communications are truly inclusive – that has led […]

TikTok And Shopify Announce Partnership
TikTok and Shopify have partnered in Australia to assist Shopify entrepreneurs in extending their business strategies to TikTok and its users The social video platform aims to empower businesses to grow through creative content and storytelling, consolidating in the launch of the TikTok For Business platform. Brett Armstrong, General Manager Global Business Solutions, TikTok Australia […]

Toyota Media Pitch! Three Agencies Left As Race Goes Down To The Wire
As clarification, this article contains comments from "unnamed sources". Industry parlance for "possibly under crap".

Snapchat Research Suggests Millennials And Gen Z Embrace Value Driven Brands
Study finds Gen Ys & Zs "embrace value driven brands". Strangely they also like the music of Shawn Mendes & the cronut.

Woolworths Dominates Coles In New Years Sales
Woolworths dominates Coles in sales for first six weeks of 2021, as Status Quo's agent waits patiently by the phone.

Nine Secures Rights To Viral Britney Spears Doco
News of Britney's doco has created an excitement here at B&T not seen since the arrival of our cordless electric knife.

Women Leading Tech: Why HubSpot’s Kat Warboys Prioritises Transparency
HubSpot's Kat Warboys drops by the B&T office for a chat on all things tech and to critique our lemon drizzle cake.

Seven Signs Deal With Facebook Following News Backflip
The media companies continue to jump into bed with the tech giants. It's like a slightly less interesting MAFS episode.

RMIT Online Reveals Why Employees Don’t Want Free Lunches
Study reveals staff prefer training to free lunches. However, fat people did skew the numbers back in favour of lunch.

MAFS Teaser Trailer Accidentally Reveals Affair Spoiler
B&T does warn this comes with a MAFS spoiler alert. In so much as it includes randy, horrible people with bad tattoos.

An Uptick In Ad Spends And A Buoyant Stan Sees Nine Post A Half-Yearly Profit Of $182 Million
Hugh Marks heads to North Sydney's Rag & Famish for a cheeky pinot & a packet of beer nuts following Nine's results.

Versa’s Kath Blackham Shares The Advice All Women Leading Tech Need To Hear
Are you female? Work in tech? Then mark this a "must read". Although B&T stresses it's not mutually exclusive.

Tuesday TV Wrap: Married At First Sight Stays Wedded To The Top
SBS' chief programmer declares "give me Great Railway Journeys or give me death" as rickety trains dominate schedule.

“It’s Not Something You Can Train For”: Andy Lee On His New Gameshow, The Cube
B&T chats with the delightful Andy Lee about his new gameshow. Yes, it took all our willpower not to ask about Megan.

The Sydney Morning Herald Publishes A Prince Philip Obituary, Despite Him Being Very Much Alive
If anything, Prince Philip is proof that the secret to a long life is a diet of quality gin, pheasant & casual racism.

Quantcast Announces Line-up For Quantcast Virtual NOVA Event: Advertising in 2021 And Beyond
Audience intelligence company Quantcast has announced the line-up for its upcoming event, Virtual NOVA: Advertising in 2021 and Beyond. Taking place on Thursday, 4 March at 12pm (EDT), the online event will see Quantcast and leading brands, agencies and publishers discuss the changes underway in the world of advertising and will explore ideas and solutions […]

30 Under 30: GroupM ANZ CEO Mark Lollback – “Taking Risks Isn’t About Being Reckless”
It's more erudite musings from the wonderful Mark Lollback. Although B&T has removed the bit about the carpet cleaning.

QMS Expands Sales & Product Teams
QMS expands both sales and product teams. Meanwhile, sales still lead product 5-3 in interoffice ping pong tournament.

Government Agrees To Last Minute Media Bargaining Code Changes As Facebook Commits To Restoring News Pages
When it's all said and done, at least we know Facebook's boycott lasted longer than Britney Spears' 55-hour marriage.

Publisher Backlash: Junkee Launches ‘News Feed You Actually Need’ Amid Facebook Boycott
As much as we feel for Junkee in the Facebook ban, our thoughts are with Wood Whittlers Gazette & Sewerage & Pipe News.

Facebook Set To Restore News Pages “In The Coming Days”
The news we've all been waiting for has arrived.

Spotify To Launch In Eighty-Five New Markets Globally And Reach Over A Billion Listeners
B&T predicting big things for the hydraulophone, the yatga & the two-stringed lute as Spotify expands into 85 countries.

Instagram Will Add Resources Supporting Users Struggling With Eating Disorders
Here's further proof not all the tech giants are evil, as Zuckerberg announces plans to open Ark Of The Covenant.

The Marketing Academy Launch New Virtual Campus Program
The Marketing Academy launch new virtual campus program. Which would certainly make wagging class easier.

Nova’s Ben & Liam Take To The Skies With Their Own Show Helicopter
On the upside, former triple J-ers Ben & Liam took Nova's cash, on the downside, that landed them in Adelaide.

VIVA! Appoints Julia Slater General Manager
B&T would like to correct that VIVA! is a wellness comms agency & not an absorbent paper towel as initially reported.

For Some Reason, Bulgaria Wants Australia To Help Select Its Eurovision Song
Eurovision returns after its COVID hiatus, as Shannon Noll returns from Carols By Candelight to declare availability.

Spikes Asia Reveals Australia Leads Awards Shortlist
You'll swell with national pride on this Spikes Asia news. Just don't grab a flag and head to Cronulla is all B&T asks.

Canva’s Cliff Obrecht On Facebook News Ban: “What The Government Was Doing Was Stupid”
Despite Facebook's news ban, Australians still finding a tonne of crap on the internet to mindlessly scroll for hours.

oOh!Media’s Cathy O’Conner: “Pandemics Aren’t Structural, Things Won’t Stay This Way Forever”
B&T conducts probing interview with Nova's Cathy O'Connor before being gently reminded of her recent move to oOh!Media.