B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Tug Sydney Appointed By Global Restaurant Booking Platform Dish Cult
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Tug Sydney Appointed By Global Restaurant Booking Platform Dish Cult
MarketingTechnology

Tug Sydney Appointed By Global Restaurant Booking Platform Dish Cult

Staff Writers
Published on: 22nd September 2021 at 8:32 AM
Staff Writers
Share
3 Min Read
SHARE

Digital marketing agency Tug has been appointed by global restaurant booking platform Dish Cult to optimise search across key markets including Australia, New Zealand, UK and Ireland.

Dish Cult, which is powered by global reservation and table management solution ResDiary, is a content-led booking platform that includes stories, guides and news on where diners should go for remarkable dining experiences, as well as providing real-time restaurant availability.

Tug was appointed following a pitch and will manage the SEO for Dish Cult, providing technical optimisation and guidance along with best practice guidelines for implementation across the globe, including Australia, New Zealand, UK and Ireland.

Tug, which has offices in Toronto, London and Berlin, will manage the Dish Cult business from its Sydney office, leading onpage optimisation, UX enhancements and the global content strategy to drive bookings and increase Dish Cult’s share of voice globally.

Mitchell Nunis (main photo), head of brand and growth, ANZ at Dish Cult said: “As we build our momentum across key countries across the world, it is imperative to work with a partner that will complement our growth trajectory. Tug’s expertise in search will play an important part in growing our share of search and digital physical availability; an important step in becoming the go-to-dining companion for remarkable restaurant recommendations. The team from Tug Sydney clearly demonstrated their strategic capabilities and experience of working on businesses that are active across multiple territories. We look forward to working with them closely in the coming months.”

Charlie Bacon, client service director at Tug Sydney said: “Dish Cult is an exciting global player in the fast-growing digital hospitality space and we are delighted they have selected Tug to help power their search optimisation and user experience across Australasia and wider.”

The Dish Cult win is the latest global work secured by Tug Sydney and follows its appointment by leading legal software provider, LEAP, to manage its $8 million global performance media business from Australia to include the United States, Canada and UK.

Tug is a specialist in performance media and uses data, media, content and technology to optimise the digital marketing performance and return on investment for its clients including WWF, Budget Direct, LEAP Legal Software, Compare the Market, GenesisCare and DHL.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Tug Sydney
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?