Marketers know that a healthy brand is one of the most important assets any company can have. That’s why they’re turning to Tracksuit, a new always-on, radically affordable and effective brand tracking solution. It’s giving marketing teams a simple approach to tracking and quantifying the impact of marketing (and better understanding future demand).
If this has piqued your interest, book a demo today to see more about how Tracksuit can help you prove the ROI of your brand building activity. You’ll even get a free brand and competitor benchmark if you sign up before the end of 2021.
Want to know a little more? The Tracksuit web app is trusted by high growth brands in competitive fields, with customers enjoying world-class brand tracking. It’s modern, digital and easy to use.
With help from Tracksuit, marketers inspired by innovation now have an amazing opportunity to bolster branding efforts that will ensure greater long-term success.
All this can be achieved at a fraction of the cost of a large-scale brand tracking programme. With Tracksuit always on, you can jog away from high fees without breaking a sweat.
Why is brand building – and measuring it – important?
We build brand to grow future demand for our product or service. As clever marketers know, the strongest brands make for the strongest companies.
Tracksuit’s co-founder (and global thought-leader) James Hurman agrees, “In an increasingly competitive landscape, businesses excel when they use brand as a competitive advantage.”
With the backing of strong branding, the acquisition of more customers becomes easier, more value is realised over time from customers and moats will safeguard against competition or downturns.
Outlining the importance of this, a 2021 Facebook Research Group said, “Companies without a strong brand eventually exhaust their existing demand, and because they haven’t created any future demand by growing their brand, their success plateaus.”
Modern marketers already wield the knowledge that significant value can be extracted from brand health building.
But the trouble they have is making the business case for investment in brand activity, even though it’s clearly in the best interest of any business to do so.
On this matter, Hurman says, “the data shows that the most effective brands spend more of their overall budget (60 per cent) on brand-building than sales activation activity (40 per cent).”
Of course, there is perhaps no greater and more underrated competitive advantage than brand tracking technology.
This is because what can be measured can be managed. Companies that want to effectively build their brand over time need the tools to measure it.
The Tracksuit Solution: Making Brand Tracking More Accessible
Brand tracking is completely out of reach for most brands. With an average cost of $A150,000 annually, it has traditionally been unaffordable for non-enterprise businesses to access. However, this is no longer the case.
For a fraction of the price of traditional brand tracking services, Tracksuit’s online platform enables any company to track the strength of their brand according to their core categories.
Tracksuit’s brand tracking helps plan effectively for growth, optimise messaging based on what resonates with customers, calculate marketing ROI, and identify which campaigns work the best. Tracksuit’s dashboards beautifully visualise key funnel metrics, from awareness to usage. Better still, you can access all these insights for your competitors, too.
With Tracksuit, businesses that desperately need these insights to compete with and disrupt large corporate incumbents have a remarkable opening to do so.
In a B&T exclusive, join Tracksuit this year and you’ll get a free brand and competitor benchmark! A fantastic deal for high growth brands looking to make an impact.
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