Tracksuit Raises $38M, Co-Founders Conor Archbold, Matthew Herbert Become CEO, CCO
Tracksuit's in the money but refuses to make step up to suit…
Did Barbenheimer Walk So ‘Glicked’ Can Run? How Wicked & Gladiator Are Redefining Blockbuster Brilliance
Film fans labelling the current Wicked/Gladiator combo as Glicked. Which B&T feels…
How Brand Awareness Drives Performance: Tracksuit’s James Hurman On Balancing Marketing For Long-Term Success
Tracksuit's founder says brand building & performance marketing need not be ill-bedfellows…
McDonald’s, Nike & Coca-Cola: The Winners & Losers Of Olympics Sponsorships
Which Olympic ads topped the podium? Which ones failed to medal at…
Tracksuit’s Christine van Hoffen: ‘We’re At The “Cutting Edge” Of Workplace Equality’
Turns out Tracksuit's working policies extend beyond a very informal office dress…
Tracksuit Announces Two Significant Marketing Hires
Despite the name, Tracksuit still made these hires get suited and booted…
Tracksuit Secures $20.5M To Fuel The Future Of Brand Tracking
The Herbert brothers are in the money on the back of this…
The Lessons Small Brands Can Take Out Of Super Bowl Mania
In yet further confirmation everyone's forgotten the Super Bowl's actually a football…
Despite Inclusion Efforts, Only 49% Of Aussie Consumers Relate To Barbie
Study finds less than half of Aussies relate to Barbie. That said,…
Startup Tracksuit Raises $6.8M To Build The Future Of Brand Marketing In Australia
Tracksuit, the brand tracking startup, announced a $6.8 million seed round led…
Try On Tracksuit: Radically Affordable & Effective Brand Health Tracking
Here's an affordable way to track the health of any brand. Particularly…
