Topping off a period of growth for GoTransit Media Group, the out-of-home advertising network has announced the acquisition of Adflow and Moove Media’s Melbourne markets, expanding their network coverage.
The recent acquisition of Adflow has positioned GoTransit to extend its Taxi Ads coverage into Sydney, Melbourne, Brisbane, and Perth, providing advertisers with access to a fleet of over 2,000 vehicles.
GoTransit’s long-standing expertise in transit advertising and national campaign delivery resources will see taxi advertising campaigns delivered at scale across both metro and regional Australia. The extended Taxi Ads coverage will enable clients and agency partners to strengthen and complement their Bus and Light Rail campaigns.
Through this acquisition, the London Cab assets will be relaunched to market. London Cabs offers a visually impressive and unmissable platform to showcase client brands in two of Australia’s most bustling city landscapes, Sydney and Melbourne. Capturing attention on the move, these iconic vehicles become dynamic mobile billboards, driving talkability and amplifying brand visibility.
“We’re excited to offer our Sydney and Melbourne clients and agency partners the opportunity to create an immersive brand experience with London Cabs,” said Kirrily Hirst, director of sales at GoTransit. “These assets can deliver a one-to-one marketing experience, including internal takeovers, escorting brand ambassadors and on-site at Media Events and Product Launches”.
Further, the acquisition of Moove Media’s Melbourne markets will enhance network coverage into the following sub-metro markets: Oakleigh, Sunshine, Tullamarine, and Wyndham. These diverse and growing areas offer a unique blend of residential communities, commercial hubs, and industrial centres, where there is a wealth of opportunity to connect with your target audience.
GoTransit now has exposure in 7 capital cities and more than 400 communities across every state and territory. As Australia’s largest privately owned transit media supplier, GoTransit reaches more than 75% of Australians through the power of movement and unavoidable transit out of home.
