B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • AFL
  • Federal Election
  • WPP
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • AI
  • Cannes Lions
  • Spotlight on Sponsors
  • B&T Women in Media
  • EssenceMediaCom
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Toyota & Woolworths Among Nine Premium Broadcast Partners For Paris Olympics
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Toyota & Woolworths Among Nine Premium Broadcast Partners For Paris Olympics
Media

Toyota & Woolworths Among Nine Premium Broadcast Partners For Paris Olympics

Staff Writers
Published on: 23rd January 2024 at 9:02 AM
Edited by Staff Writers
Share
4 Min Read
SHARE

With just six months until the Opening Ceremony of Paris 2024, Nine has announced that its exclusive premium partnership positions have been fully subscribed. Toyota, Woolworths, Harvey Norman and NRMA are all set to connect with Australians.

Nine is now in the process of finalising discussions with brands for the sponsorship tier which will be announced over the coming months, ensuring Nine’s commercial offering for Paris 2024 will be the most successfully executed brand platform in Australia for an Olympic Games and Paralympic Games.

Major partners for Nine’s broadcast of the Olympic and Paralympic Games will be some of the most renowned brands globally and in Australia, with Toyota, Woolworths, Harvey Norman and NRMA Insurance playing a role in what will be the biggest exclusive total television, total audio and total digital publishing media event Australia has ever experienced.

As the Olympic Games and Paralympic Games edge closer, Nine is delivering fully integrated brand opportunities across a united media content ecosystem to produce the most comprehensive event coverage of any Australian media outlet.

With brands set to connect to 98 per cent of Australians, Nine will have a unique commercial offering, with rights being able to seamlessly commercialise across TV, streaming, audio, digital publishing and digital assets.

Playing an integral role in showcasing the Olympic spirit, the Partner package gives commercial partners unparalleled premium access across Nine’s suite of assets.

These brands will collaborate with Nine in uniting Australians throughout one of the world’s greatest sporting and cultural events, utilising storytelling to celebrate athletes’ achievements, promoting unity, and creating moments that will be etched in the memories of millions of viewers, listeners and readers.

This announcement comes as Nine continues to deliver on its commitment to provide an unrivalled marketing platform, giving brands a total media promotional campaign that stretches from the Winter Youth Olympic Games Gangwon 2024 – which began last week – all the way to the Paralympic Games Closing Ceremony on September 8.

Viewers won’t miss a single second of the action with Nine providing around 10,000 hours of content during Paris 2024 across linear and 9Now and even more content available across Nine’s Audio and digital publishing platforms.

With Paris 2024 less than 200 days away, production is well advanced on documentary series Beyond The Dream, which goes beyond the headlines to discover the untold stories that led to some of the greatest Olympic Games and Paralympic Games moments. This unprecedented series will capture the raw spirit of some of the greatest Australian athletic moments of all time.

“No other media company in Australia can reach all Australians like Nine can. Nine’s Olympic and Paralympic Games coverage will not just be world class, but world leading, and we are thrilled to partner with some of the biggest brands to ignite the Olympic spirit, engage and connect Australians like never before,”  said Nine’s chief sales officer, Michael Stephenson.

“With Gangwon 2024 beginning, Australians will start to see integrated campaigns rolled out on our Road to Paris and we are excited to share the athletes’ journeys as they strive for Olympic glory. It’s going to be the biggest spectacle Aussies have ever witnessed”.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: 2024 Paris Olympics, Channel Nine
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
Infinite Dial Australia 2025: Half Of Australians Choose To Consume Podcasts Monthly
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?