Tourism Australia has announced that our hottest ever export (Chris Hemsworth if you didn’t already guess) will be the new global ambassador, giving the world so many reasons to visit our sunny country.
The national tourism body is kicking off a new campaign featuring the gorgeous man that will focus on the country’s top notch aquatic and coastal experiences (read: Hemsworth will probably be shirtless).
Tourism Australia managing director John O’Sullivan said that while Australia would still be the star of its latest campaign, Chris Hemsworth would provide an authentic Australian voice to help tell the country’s story.
“Chris truly embodies the Australian way of life and his love of his home country, with all its natural beauty, makes him an ideal ambassador,” O’Sullivan said.
“From learning how to surf on Phillip Island, fishing with his brothers in the Northern Territory and family beach holidays, Chris has grown up in Australia in and around water and his own personal experiences bring a truly authentic and influential Australian voice to our campaign.”
And for Hemsworth, former Saddle Club star, it was an easy decision to get involved.
“In Australia you’re surrounded by the most incredible natural beauty. Being in the water or near to it is a way of life for us,” he said.
“It wasn’t a hard decision to move back to Australia because this part of the world is such a special place. This is the place I want my kids to grow up – that’s the world I want them to be part of.
“I’m really looking forward to launching this new campaign in New York and sharing with the rest of the world just how amazing this country really is.”
Australian tourism in the US is already off to a strong start in 2016, having recently been named ‘Destination of the Year’ in the recent ‘Gold List’ edition of Condé Nast Traveler.
Tourism Australia’s chief marketing officer Lisa Ronson said the Hollywood star will launch the country’s new campaign at the global premiere on Australia Day eve in New York.
“Chris is passionate about Australia, with a genuine desire to promote the Australian way of life and therefore makes a great global ambassador for telling the world why there’s nothing like Australia,” Ronson said.
“This is just the start of a longer-term partnership with Chris and we look forward to further developing our plans after the launch in New York.”
And then because it’s Friday and we’re crushing on this man hardcore, here are just some of the many options Tourism Australia has to entice travellers to head down under: