Tinder Delves Into Interactive Experiences & Orders More Swipe Night

Tinder Delves Into Interactive Experiences & Orders More Swipe Night
B&T Magazine
Edited by B&T Magazine

Tinder, the popular dating app has announced that it has ordered a new instalment of the first-person, interactive experience, Swipe Night.

The announcement comes, following its successful first chapter last year, which resulted in 20 million members coming together for a shared storyline and a 26 per cent increase in matches.

The Swipe Night experience will be available in Tinder’s newly-launched Explore section, which expands the way members can meet new people.

Explore was announced last month as part of a growing array of features that give Gen Z more ways to express themselves, discover more about others, and find new matches.

The new instalment will feature new characters and an all-new storyline – a Gen Z whodunit –  where over the course of three weeks in November, members have to choose who they think committed the crime.

Each member will have their own unique experience based on the choices they make and, depending upon those choices, see different outcomes and plot twists.

At the end of each episode, members can be paired with another Swipe Night participant through “Fast Chat,” where they’ll be able to talk about the story, analyse different clues, and help solve the mystery together.

“Fast Chat,” which launched in June and powers the Hot Takes experience, allows people to chat with each other over certain topics within Tinder before matching.

Jim Lanzone, CEO of Tinder, said: “Swipe Night paved the way for social entertainment experiences on Tinder, which have become an incredibly popular way for members to match and interact with new connections.

“We can’t wait for people to experience this new storyline, a mystery that will certainly give them a lot to talk about as they work together to figure out who did it.”

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Jim Lanzone Swipe Night Tinder

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