Old Spice’s ‘The Man Your Man Could Smell Like’ campaign may now be over a decade old, but it is still synonymous with the men’s fragrance brand.
So it’s no surprise to see Old Spice has gone back to the well for its latest ad, which has been created specifically for TikTok.
TikTok’s in-house creative team Creative Lab has recruited content creators Niall Gray and Munya Chawawa to recreate a modern version of the campaign, which includes a very modern reference to face masks.
You can see the clever spots here.
@munyachawawaMeet the new man your man could smell like #OldSpiceCaptain #TikTokReMake @oldspiceuk AD♬ original sound – Munya Chawawa
@niall.grayMeet the new man your man could smell like #OldSpiceCaptain #TikTokReMake @oldspiceuk #ad♬ original sound – Niall Gray
And, if you’re feeling nostalgic, you can take a trip back to 2010 and see the original here.
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