TikTok says that it has officially reached more than one billion global users.
In a blog post on its Australian newsroom, the video app said, “our global community is remarkable in its ability to reach millions of people, across generations. From music, food, beauty and fashion to art, causes, and everything in between, culture truly starts on TikTok.”
“Whether you’re in Singapore, São Paolo, Stockholm, or Seattle, we celebrate YOU – the creators who inspire us, the artists who launch chart-breaking albums, the brands who help us discover and connect with products we love, the communities who lift us up, and all the people who keep us laughing and dancing.”
TikTok then thanked all of their users for making “this journey so special”.
The app has seen incredible growth over the last two years, and TikTok’s owner, ByteDance, saw its revenue increased by 111 per cent in 2020 according to CNBC.
As pointed out by publication The Information, it took TikTok half the time it took Instagram to reach one billion viewers – four years, as compared to eight years.
It took TikTok half the time to reach 1 billion users than it took Instagram to hit that same milestone https://t.co/RnvNoiDhLH pic.twitter.com/k2rYC2JYqc
— Kaya Yurieff (@kyurieff) September 28, 2021
TikTok’s shortform video model has also been emulated across social media, most notably in Instagram’s Reels function, as well as YouTube’s Shorts, which was announced earlier this year.
