B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • NRL
  • Cairns Hatchlings
  • Married At First Sight
  • Channel 10
  • oOh!Media
  • Thinkerbell
  • WPP
  • Anthony Albanese
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: TikTok And DoubleVerify Partner To Measure Viewability And Invalid Traffic
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > TikTok And DoubleVerify Partner To Measure Viewability And Invalid Traffic
Technology

TikTok And DoubleVerify Partner To Measure Viewability And Invalid Traffic

Staff Writers
Published on: 29th September 2021 at 8:48 AM
Staff Writers
Share
3 Min Read
SHARE

DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced a partnership with TikTok to measure ad viewability, fraud, and in-geo impressions.

Through TikTok’s Open Measurement SDK, DV provides brands full transparency into the quality of their TikTok campaigns globally for in-feed ad formats.

Through this new partnership, joint clients will be able to access measurement data and insights through DV Pinnacle, the industry’s first unified service and analytics reporting platform, to monitor and optimise the quality of their TikTok campaigns. DV will offer advertisers:

  • Data Validation: Use a trusted, objective and MRC-accredited third-party solution to authenticate media quality on TikTok.
  • Campaign Optimisation: Leverage comprehensive data insights into viewability, video quartile completion, audibility and more, to optimise campaigns running on the platform.
  • Holistic Performance: Review trends and build reports to inform planning strategies and budget allocations across the open web and social platforms, including TikTok.

“We’re excited to work with a leading verification and industry authority partner, like DoubleVerify,” said Melissa Yang, head of ecosystem partnerships, TikTok.

“Transparency is key when it comes to building strong relationships with brands. Partnering with DoubleVerify will allow our advertisers the in-depth insight they need on invalid traffic and viewability to confidently evaluate and validate campaign effectiveness on TikTok.”

DoubleVerify and TikTok are actively working to expand their viewability offering to other ad formats and will launch additional media quality solutions – providing comprehensive measurement across the platform.

“TikTok is an exciting and enriching entertainment platform powered by a diverse community. It’s also increasingly a staple of the marketing mix for brands globally,” said Mark Zagorski, CEO at DoubleVerify.

“As spend on the platform continues to grow, TikTok has been proactive in engaging with partners like DV to expand independent, third-party measurement capabilities and build confidence in brands’ digital investments. We’re thrilled to work with TikTok to bring advertisers a higher level of trust and transparency and, in turn, broaden our quality coverage across this growing platform.”

TikTok is the latest addition to DV’s large and growing media partner offerings and joins Snapchat, Facebook, Instagram, YouTube, Pinterest, and Twitter.

In December 2020, DV received the Media Rating Council (MRC) accreditation for third-party integrated impression and viewability measurement (as defined by MRC’s viewability standard) and reporting for display and video ads on Facebook and Instagram.

In March 2021, DV expanded its Brand Safety and Suitability integration with Facebook and Instagram, offering comprehensive third-party brand suitability solutions to advertisers. DV also extended its Brand Safety Floor enhancements for advertisers to leverage on YouTube.

For more information about this release, contact [email protected].

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: DoubleVerify, TikTok
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Polestar Hands The Keys To Manifest As Agency Of Record
22/05/2025
UM Taps M+C Saatchi Group’s Lisa McMillan To Lead Federal Government Account
22/05/2025
StackAdapt Expands Partnership With Samba TV To Power Smarter CTV & Digital Advertising In Australia
22/05/2025
Meta Condemned As Ad For Wedding Suits Appears On Child Exploitation Video
22/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?