B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Nine
  • Cairns Crocodiles
  • Seven
  • Federal Election
  • AI
  • AFL
  • Pinterest
  • Married At First Sight
  • News Corp
  • NRL
  • Channel 10
  • Cairns Hatchlings
  • oOh!Media
  • Anthony Albanese
  • WPP
  • Ten
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Thursday TV Ratings: “It’s 10am, Have We Sacked Tony Gustavsson Yet?” – It’s A Loss For The Matildas But A Win For Women’s Sport As The World Cup Thrashes The Ashes
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Thursday TV Ratings: “It’s 10am, Have We Sacked Tony Gustavsson Yet?” – It’s A Loss For The Matildas But A Win For Women’s Sport As The World Cup Thrashes The Ashes
MediaTV Ratings

Thursday TV Ratings: “It’s 10am, Have We Sacked Tony Gustavsson Yet?” – It’s A Loss For The Matildas But A Win For Women’s Sport As The World Cup Thrashes The Ashes

Sofia Geraghty
Published on: 28th July 2023 at 11:28 AM
Sofia Geraghty
Share
3 Min Read
SHARE

As bad as your hangover may be, you’re probably not feeling as bad as Matilda’s coach Tony Gustavsson is this morning. Gustavsson is today facing criticism from all sides following the Matilda’s humiliating 3-2 defeat to Nigeria in the Women’s World Cup.

The biggest criticism being hurled at Tony Gustavsson is that he waited until the 82nd minute of the game to make a substitution. He then went on to replace an attacker with a defender, despite the Aussie home side being 3-2 down.

The coach did defend the decision, however, saying the team had decided to use centre-back Alanna Kennedy as a forward when required.

This didn’t stop the coach getting attacked from all angles of the internet, however.

In one hilarious Tweet, a user likened Gustavsson’s inaction to a clip of Republican Senate Leader Mitch McConnell freezing during a press conference.

Tony Gustavsson’s last 15 minutes as he watches Nigeria make multiple changes, score two goals and proceed NOT to make a sub. #FIFAWWC #AUSvNGA https://t.co/cr8XOQ42Pb

— damirkulas (@DamirKulas) July 27, 2023

Another Tweeter brutally asked “It’s nearly 10am, have we sacked Tony Gustavsson yet?”

Despite a loss for the Matildas, it was a win for Women’s football. The game took the entertainment crown with 898,000 metro viewers signing up to watch. This was nearly double that of the Ashes on Nine which had 487,000 metro viewers watching.

A total of 548,000 viewers also signed up to watch the post-match analysis.

Despite the success of the football, however, Seven was just narrowly beaten to the overall number one spot by Nine with a 35.0 per cent audience shar versus Seven’s 34.7 per cent.

                                                       Daily Channel Share

Nine Network Seven Network Network 10 ABC TV Network SBS Network
35.0% 34.7% 12.6% 11.1% 6.5%

 

                                               Top 10 Programs (Metro Views)

No.

Show 

Channel 

Metro Views 

1 FIFA WOMEN’S WORLD CUP 2023 AUS V NGA Seven Network 898,000
2 SEVEN NEWS Seven Network 869,000
3 SEVEN NEWS AT 6.30 Seven Network 855,000
4 NINE NEWS Nine Network 749,000
5 NINE NEWS 6:30 Nine Network 724,000
6 A CURRENT AFFAIR Nine Network 601,000
7 FIFA WOMEN’S WORLD CUP 2023 AUS V NGA POST GAME Seven Network 548,000
8 THE CHASE AUSTRALIA Seven Network 521,000
9 ABC NEWS-EV ABC TV 493,000
10 THE MID-YEAR ASHES: FIFTH TEST -ENG V AUS -SESSION 1 -D Nine Network 487,000
Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.
  • Next TV Ratings (31/07/2023) Sunday TV Ratings: Ashes No Match For Logies’ Frocks & Frivolity, As TV’s Big Night Hands Seven A Big Win
  • Previous TV Ratings (27/07/2023) Wednesday TV Ratings: Gruen-Utopia Combo Delivers The Belly Laughs For Aunty

No related posts.

TAGGED: matildas, women's world cup
Share
Sofia Geraghty
By Sofia Geraghty
Follow:
Sofia is an award-winning B2B journalist with experience in investigative journalism and TV presenting. She worked as a journalist at the UK’s leading insurance publication before moving to TV presenting within financial services. She is passionate about equality and female empowerment and was awarded an industry-wide broadcast media award (and was shortlisted for another) for her work in promoting diversity within the insurance industry.

Latest News

Hunt and Brew campaign
Aussie Coffee Connoisseurs Hunt & Brew Unveils Global ‘Infinite Hunting’ Campaign Via MITP Agency
13/05/2025
New Research Finds 90% Increase In Advertising Fatigue When Ad Campaigns Are Disconnected
13/05/2025
Skincare Brand QV Launches ‘Care Behind Every Bathroom Door’ Campaign Via Sunday Gravy & Half Dome
13/05/2025
“Outstanding Or Dog Sh*t”: Inside The Relentless Mindset That Made Ariarne Titmus An Olympic Champion
13/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?