Accelerated digitisation isn’t the only shift that’s impacting the role or perception of businesses today.
Following the pandemic, more and more customers have shifted their purchasing decisions online and are becoming more conscious of what and with whom they spend their money.
According to Salesforce’s State of the Connected Customer report, 56 per cent of customers re-evaluated the societal role of companies in 2020.
In response to this growing demand, brands have thrown their weight behind social causes, opened up about their product supply chains, and some have even revealed revenue and employee salaries in a bid for transparency.
A great example of this is global cosmetics retailer LUSH, which recently opened a manufacturing kitchen to the public to increase transparency around how its products are made.
So, what does this mean for marketing teams in a new era of customer expectations? And how can tech foster a heightened level of brand trust and loyalty for the next generation of consumers?
Well, you can find out all of this and more in just a couple of days’ time when RMIT Online hosts an online panel discussion to unpack today’s business currency.
Moderated by Anshu Arora (marketing and student acquisition director at RMIT Online), the panel will feature Regina Stroombergen (lead creative tinker at Thinkerbell) and Daniel Flynn (co-founder and managing director of Thankyou).
Together, the three marketing leaders will discuss how brands can better navigate the modern and fluid marketing landscape amidst changing customer sentiment, the expected impact of emerging technologies on developing the next-gen marketing strategy, and the new challenges brands are facing in the age of data.
The webinar will take place on Wednesday 15 September from 12:30pm to 1:15pm (AEST). However, places are limited, so click HERE to secure your spot by Tuesday 14 September and avoid disappointment!
