Thinkerbell Snares CHEP’s Ben Shepherd As It Ramps Up Media Offering

Thinkerbell Snares CHEP’s Ben Shepherd As It Ramps Up Media Offering
B&T Magazine
By B&T Magazine



Ben Shepherd is joining Thinkerbell as its general manager – media. Shepherd joins the independent agency in this newly created role.

Shepherd was previously CHEP’s chief media officer and prior to that had worked at PwC in a mangement consulting role.

Coming to Thinkerbell will see the reunion of Shepherd and Margie Reid who worked together for several years at OMD.

Margie Reid, CEO, said of the appointment: “Ben is truly in the ‘beautiful mind’ class. An iconoclast thinker and communicator, he has the ability to cut through, and make the complicated simple. However, perhaps even more importantly he’s a transparent and honest operator. He’ll ensure our joined up and holistic approach to media is amplified as we grow our competencies in this space.”

Shepherd said of his appointment: “You can’t ignore Thinkerbell, it’s a strong brand in the marketplace, with a model I fundamentally believe in and can help grow. Marketers have never had more options but less choice. Thinkerbell is a distinctive, ambitious and genuinely interesting collection of different people, talents and capabilities with an energy and curiosity that is really bloody appealing. I’m excited to play a role in creating really great, effective work.”

Thinkerbell has several clients it provides media and creative duties for including SsangYong, Journey Beyond, Bega, Sukin/BWX, MRC and Lifeline.

Chief creative tinker, Jim Ingram added, “With context being so important to communications nowadays it’s vital that the medium and message are thought of as one. The insights Ben has, his way of thinking about people and media will help us unlock our creative and deliver a little more Measured Magic into the world.”

The appointment begins late September.




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