Thinkerbell Shrinks Bondi’s Skatepark In New Work For Hot Wheels

Thinkerbell Shrinks Bondi’s Skatepark In New Work For Hot Wheels

To celebrate the Australian launch of Hot Wheels Skate, the iconic brand’s first-ever foray into skate toys, Thinkerbell and Hot Wheels have shrunk Australia’s most iconic skatepark – Bondi Skatepark – to a 1:36 scale miniature especially designed for fingerboarding.

The one-of-a-kind miniature Bondi Skatepark sculpture made its way to Bondi to mark the official launch. Professional Australian skateboarder Poppy Starr Olsen, Olympian Jarryd Hughes, and up-and-coming skater Ruby Trew were the first to try it out alongside local kids and fingerboard talent – all captured and turned into a skateboarding vs. fingerboarding content video for their socials.

Libby McEniry, senior marketing manager, Hot Wheels, said: “Through this launch, we set out to drive mainstream awareness around the new product launch and to get kids who are interested in skateboarding to see Hot Wheels Skate as a brand that offers a path to mastery, for those less advance in the fingerboarding category.”

Arguably the world’s most influential skateboarder, Tony Hawk, who has worked with Hot Wheels to create the line of fingerboards, has endorsed the one-of-a-kind miniature Bondi Skatepark. Tony Hawk says: “I’m excited to finally introduce this epic new line of fingerboards to Australia. And it’s flattering to know their first sessions will be on a scaled-down build of Bondi Skatepark: a park I’ve enjoyed skating many times over the last three decades”.

While the exclusive miniature sculpture isn’t available in store, the Bondi Skatepark replica will be touring skate and extreme sports events and also skate shops and big retailers across Australia.




Please login with linkedin to comment

Hot Wheels Thinkerbell

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]