B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • AFL
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • EssenceMediaCom
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Thinkerbell Reveals Management Restructure, Snares CHEP’s Katie Dally For GM Role
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Thinkerbell Reveals Management Restructure, Snares CHEP’s Katie Dally For GM Role
Advertising

Thinkerbell Reveals Management Restructure, Snares CHEP’s Katie Dally For GM Role

Staff Writers
Published on: 21st August 2020 at 10:11 AM
Staff Writers
Share
3 Min Read
SHARE

Thinkerbell has announced changes to their management structure, as the company continues to grow to over 55 staff across two offices.

In recognition of Thinkerbell North’s (Sydney) continued growth, Katie Dally (pictured below) joins the team as general manager.

Dally joins from CHEP, and will lead the office, working hand in glove with executive creative tinker, Paul Swann.

On her appointment, Dally said: “I have been observing Thinkberbell’s successful journey over the past three years. Their people first culture, Thinker / Tinker model and ‘Measured Magic’ offering is a unique agency proposition that has had significant impact on their client’s business and I am excited to have the opportunity to lead Thinkerbell North into its next chapter.”

Thinkerbell South’s (Melbourne) office will now be under the watchful eye of Jaime Morgan who has been promoted from Head Thinker to General Manager. Jaime has been with Thinkerbell for almost a third of Thinkerbell’s existence, and has been instrumental in putting ‘measured’ into the magic. Jaime says of her appointment “Thinkerbell is a true creative company, and I’m extremely passionate about its future, our people and clients.”

Finally, in recognition of her continued leadership of Thinkerbell, Margie Reid (main photo) has been promoted from Managing Director / Partner, to CEO / Partner. Margie will oversee both Thinkerbell North and South, as well as assisting in the management of DOA, s p a c e, and Hocus Focus.

Reid said of the announcements: “We are so excited to welcome Katie to the team. Her sparkle, intelligence, and leadership qualities make her the perfect person to lead North. Jaime in the South has been absolutely instrumental building the team and client base.. She’s helped build a strong and cohesive team in Melbourne, delivering for our clients. Our client NPS of around 46 is testimony to the great work she’s doing.”

“For me, it’s wonderful that we are continuing to grow Thinkerbell, especially during a pandemic, with a vision that ensures our independence translates into providing our clients a unique offer, delivering on ‘Measured Magic’ and helping them explore different ways of growing their brands and business.”

Some of Thinkerbell’s clients include: Bega, IAG, Lion, Royal Caribbean, BWX (Sukin), 13cabs, Dan Murphy’s, General Mills, Accor, Binge, SsangYong, and The Iconic.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Thinkerbell
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
BMW’s Alex McLean: Let Go Of The Steering Wheel
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?