Fast growing PR agency Theory Crew is celebrating three new client wins in the lifestyle sector.

The new wins for Theory Crew include global FMCG brands Tilda Rice, Patak’s and Eloments tea.

The agency is no stranger to amplifying FMCG brands and is proud to be working with
international brands Tilda Rice and Patak’s to drive awareness of the brands’ convenient
food offerings this winter and introduce the first ever naturally vitamin enriched tea Eloments
to the Australian market.

Tapping into “foodie” and health conscious content creators and media will be key for all brands to help create far-reaching and relevant lifestyle content.

Theory Crew founder and managing director, Felicity Grey (featured image), said the team is delighted to win
three competitive accounts in the lifestyle sector adding to their current roster of global brands.

Grey added: “This year is shaping up to be a highly successful year for us, demonstrating that smaller agencies can work successfully with big brands across the globe.”