B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: The Show Must Go On! IOC Defiant Olympics Will Go Ahead
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > The Show Must Go On! IOC Defiant Olympics Will Go Ahead
Media

The Show Must Go On! IOC Defiant Olympics Will Go Ahead

Staff Writers
Published on: 4th March 2020 at 12:05 PM
Staff Writers
Share
2 Min Read
SHARE

The International Olympic Committee (IOC) is confident the 2020 Tokyo Olympics will go ahead, despite the coronavirus outbreak.

“We are preparing for a successful Olympic Games, Tokyo 2020,” IOC head Thomas Bach said.

The governing body is so confident the Tokyo Games will run as planned that it is refusing to create a ‘plan B’.

IOC spokesperson Mark Adams earlier told reporters the committee has not discussed other options if the situation in Tokyo does become untenable.

“There is no international travel ban and all the advice that we are getting is that the Games can and will go ahead,” Adams said.

The IOC is also encouraging athletes to continue preparing as normal, despite the global concerns.

Despite many factors pointing towards the possibility of a cancelled Games, according to Japan’s Olympics minister Seiko Hashimoto, there is in fact a loophole in the contract which would allow the games to be postponed until the end of the year.

However, the logistics of rescheduling an event of that scale would be near impossible.

According to the World Health Organisation’s most recent situation update, there are 268 confirmed coronavirus cases in Japan, which have so far resulted in three deaths.

Local top-flight football league the J-League has now been called off until mid-March, while local Super Rugby team the Sunwolves have made the decision to base themselves in Australia for the coming weeks.

Despite the defiance, the IOC does at least have a financial backup if the Games is to be cancelled.

The IOC has set aside around $1 billion to reimburse broadcasters and partners in the case of a cancellation.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: ioc, Olympics
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?